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Sony Ericsson confirms management appointment

London, UK – – Sony Ericsson today confirms that the company Board has recently approved the appointment of Kristian Tear as Executive Vice President, in addition to his role as Head of Sales and Marketing. This appointment follows the earlier appointment approved by the Board of Rikko Sakaguchi to the dual role of Executive Vice President and Chief Creation Officer.

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.

Sony Ericsson reports first quarter 2010 results

Q1 Highlights:

• Company returns to profitability in Q1 2010
• ASP rises to Euro 134 as Xperia™ X10 and Vivaz™ start shipping
• Improved cost structure generates better margins

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Sony Ericsson announces new Chief Financial Officer

London, UK – – Sony Ericsson today announces that William ‘Bill’ A Glaser, Jr, former Sony Corporation Vice President and Head of Sony Group Risk Office, has joined Sony Ericsson and is appointed Chief Financial Officer effective today. In his new role Bill Glaser will succeed Ulf Lilja, who will return to Ericsson on 31 July. Bill Glaser will report to Sony Ericsson President Bert Nordberg, and he will be based at the company’s global corporate offices in London as well as its offices in Lund, Sweden.

Bill Glaser has over twenty years of experience working in Sony’s diverse electronics, game and entertainment businesses in the US, UK and Japan. In the last ten years he has held senior positions at Sony in Japan and in the US. As Vice President and Head of the Sony Group Risk Office for Sony Corporation since 2006, Bill Glaser was responsible for developing and introducing Sony’s global enterprise risk management programme. Prior to that, he was Senior Vice President and Corporate Controller for Sony Electronics, Sony’s US subsidiary responsible for electronics and information technology products for the consumer and professional markets. He began his career at Price Waterhouse in the US, where he became a Certified Public Accountant.

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