News

Sony Ericsson reports fourth quarter and full year 2010 results

Highlights:

• Four consecutive quarters of profitability during 2010
• Improvement of Euro 1.1 billion of income before taxes, excluding restructuring charges, for the full year
• Over 9 million Android-based Xperia™ phones shipped since launch  

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TENNIS MEETS ENTERTAINMENT AS SONY ERICSSON LAUNCHES‘XPERIA™ HOT SHOTS’

• Six young female WTA players to mix with worlds of music, film, fashion and gaming in bid to build their fan base and gain Sony Ericsson deal
• YouTube™ Online TV Show follows their lives during the WTA season

MELBOURNE, Australia, – Sony Ericsson today announced the launch of Xperia™ Hot Shots, an exciting new-format entertainment show to be streamed online and on mobile handsets. The series, airing from March, will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.

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Sony Ericsson introduces Xperia™ arc – the ultimate smartphone with super-slim design and state-of-the-art Sony technology

• Xperia™ arc combines stunning design with Sony technology on Android™ platform version 2.3
• Newest addition to the Xperia™ range delivers visual brilliance and the ultimate multimedia experience

Las Vegas, USA – Sony Ericsson today unveils the new Xperia™ arc smartphone with cutting edge Sony technology and an exceptional multimedia experience on the latest version of the Android™ platform – 2.3. Xperia™ arc is the first of a new generation of Xperia smartphones to be announced in 2011.

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