News

Sony Ericsson strengthens links with Sony through appointment of Bob Ishida as Deputy CEO

London – Sony Ericsson today announces that Yoshihisa (Bob) Ishida will be joining Sony Ericsson as Deputy CEO and Executive Vice President with effect from 1 September. Rikko Sakaguchi will be leaving Sony Ericsson to take up a position at Sony Corporation.

Bob will be based at Sony Ericsson’s largest R&D facility in Lund, Sweden where he will take up the assignment as Deputy CEO and EVP. He will have responsibility for Sony Ericsson’s design centre and product and portfolio development teams as well as taking on a broader executive role to enhance integration and alignment across Sony Ericsson.

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Sony Ericsson broadens Research and Development capabilities in China

• Expanded Beijing hub enhances capabilities locally and globally
• Partnership with retail giant Suning will increase retail presence across China

Beijing: Sony Ericsson today announced the opening of its global Research and Development (R&D) operation center in Beijing. The new center demonstrates Sony Ericsson’s expansion of its R&D capabilities and its commitment to the Chinese market.

Sony Ericsson has also extended its partnership with Suning, one of the leading retailers in China. Sony Ericsson and Suning will work together on retail and go-to-market strategies to drive further adoption of Sony Ericsson’s smartphone portfolio across China.

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Battlefield: Bad Company 2 from EA available for Sony Ericsson’s Xperia PLAY
Award-winning franchise now playable on flagship Android gaming smartphone

London – Sony Ericsson is once again teaming up with EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world’s leading mobile games publisher, to deliver games for its flagship gaming smartphone – Xperia™ PLAY – with access to one of the most popular modern warfare action games of all time, Battlefield: Bad Company™ 2.

Taking full advantage of the smartphone’s outstanding graphic capabilities and game-changing control pad, Xperia™ PLAY brings realistic, fast-paced gameplay to the Android operating system for the first time. Battlefield: Bad Company 2 is available to download from today for all Xperia™ PLAY customers in all markets outside the US.

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