The Sony Open for Tennis Arrives in Miami.
Sony Mobile Communications renames the Sony Ericsson Open tennis tournament
Miami, Fla.,– Sony Mobile Communications today announced it is changing the name of the Sony Ericsson Open in Miami to Sony Open (Tennis), starting in 2013. The name reflects the company’s new brand and name after Sony Ericsson became a wholly-owned subsidiary of Sony in February of this year.
“The Sony Open tennis tournament enables us to introduce Sony’s Xperia™ smartphones to a broad and influential consumer audience in the areas of sports and entertainment,” said Stephan Croix, VP, Head of Marketing Creation at Sony Mobile Communications. “The tournament is a perfect platform to bring the excitement of Sony’s connected entertainment experiences to athletes, fans and consumers and offer them an opportunity to get their hands on the latest Sony products.”
