Xperia™ P shines out from the crowd
Hi guys,
Today, we’re excited to tell you about how (and why) Xperia P is top of the smartphone screen class…
We’ve all tried to view photos, read texts and tweet when the Sun is beating down – right? All that squinting, hand-covering and head adjusting does nothing for making things clearer.
Well, back in May we commissioned an independent testing lab, TheTESTfactory in Stuttgart, to put Xperia P’s screen through its paces and measure it against 11 of the latest (they-who-cannot-be-named) smartphones.
All environmental influences were minimised, each smartphone’s display set to maximum; with automatic functions turned off, and then a spectrometer was used to evaluate the brightness of each display.
Hands-down winner? Sony’s Xperia P, with a lab-verified brightness of 867 candelas*… outshining the number two display by almost 50 candelas 
This is all down to Sony WhiteMagic, a technology that makes its smartphone debut with Xperia P. On a normal LCD display the color of each pixel (including white) is produced by mixing three subpixels: red, blue and green. But, Xperia P’s 4” Reality Display with Mobile BRAVIA Engine has a fourth white subpixel. This makes it possible to significantly brighten the display to guarantee a clear and sharp picture, even in dazzling sunshine.
Although Xperia P has an unrivalled bright display, it isn’t battery intensive because of its inbuilt photosensor that smartly adjusts the screen brightness to the surroundings. So you only get the brightness levels you really need at any time – smart right?
For more on Xperia P, check out the product homepage.
*A candela often abbreviated CD, is the international unit for measuring the brightness of light sources – a common candle emits light with a luminous intensity of roughly one candela.
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By Asad Mulla
Why oh why didn’t you put white magic display in the flagship. Xperia S
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By anthony
Hey Asad – good to see you again,
We create each Xperia smartphone to suit a person’s creativity, individuality and personality – they’re all different.
Xperia S’ 4.3” Reality Display screen with Mobile BRAVIA Engine is no slouch, and it lets you experience everything in HD!
Ant.
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By Ankur Singh
hey i jst brought a new xperia p(black) and its back colour is fading out …what is this ?
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By Ankur Singh
back panel’s black paint is coming out actually …
sony pls help me out of this -
By anthony
Hey Ankur, thanks for stopping by,
Sorry to hear you’re having problems – I’d say it’d be best to get in touch with your local retailer, but you can also visit http://talk.sonymobile.com/community/support, where our Sony representatives are on-hand to give you advice.
I hope that helps, let me know how you get on.
Ant.
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By Xperia Neo
Xperia p previous update is buggy ,how many days will I wait to get new update? I am facing so many problems with my XP (6.0.B.1.564) repair option not helping me
http://talk.sonymobile.com/thread/44734
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By Yin Shen
I bought one of these the other day. The display drains around 5% battery in 10 mins 1300mAh. Ok if I’m at home/work. But I wouldn’t recommend travelling and taking holiday snaps with this phone unless you have some method of charging your phone on the go.
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By Yin Shen
Perhaps in future updates, Sony could look into ways of reducing battery consumption given the limited battery capacity. E.g. giving users the option of removing some of the bloatware by moving it from the ROM to somewhere where it can be uninstalled.
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By vighnesh kateel
Battery is not good in xperia p…
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Why you so silience about ICS????????????
You tell us “Oh go and look on our products blog for recent news” Yea right. When I go here, what do I find? Nothing else other than marketing things and no information on an update for any phone og it’s software. And second. On your specification page for Xperia P, you tell us that ICS update for Xperia P is planned to be released in QUATER 2. We are in Quater 3 now and there is still no news or at least an update on the release of ICS to Xperia P. Why should my next phone be a Sony Smartphone? I don’t think I want to wait so long time again………
