Just before doors open this morning – behind the scenes at the Sony booth!

Guys,

For the past two days we’ve been meeting with media, analysts, experts and partners current and prospective. 

This morning, IFA opens its doors to the public, so we get to meet those most important to us – you!

For those not attending, we’ve pulled a behind the curtain video together, to give you a sneak-peek of what visitors can expect when they come to the Sony booth over the next few days!

We also grabbed a few shots of Wednesday’s press conference (attended by no less than 500 media members), so you can get a feel for the atmospheric buzz, when we announced new additions to the Xperia family.

So without further ado, let me introduce my colleague Kajsa Petersson, who set the scene on Wednesday – check out the video right about now