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News

Sep 06 2012

Looking back at IFA 2012, and forward to year’s end and beyond!

September 6, 2012 - 3:37 PM
4 comments

Well, IFA has drawn to a close and what a week it was – busy, hectic but fun and enjoyable to meet you guys as always.

Sony Mobile was at the heart of the Sony booth, highlighting the convergence of our products, it was great to see the journey and vision we set out at CES in January all coming together…

We announced new additions to the Xperia family; Xperia T, Xperia V, Xperia J and Xperia Tablet S, along with new Smart Tags, NFC Wireless Speaker, TV Dock (for Xperia T/TX) and a revamped Smart Connect app – that’s not to mention the whole host of other cool stuff Sony revealed!

However, what really stood out for me was how these devices connect you to the entertaining, magical world of Sony. Xperia is the portal to your social lifestyle and a gateway to a converged ecosystem of both services, devices and experiences.

Whether it be throwing and enjoying music on different devices with a simple one-touch using NFC, screen-mirroring movies from your smartphone onto a HD TV, syncing your snaps and films across Xperia smatphone, tablet and VAIO with Sony’s media applications or organising and thumb-bashing PS Mobile games on Vita and Xperia Tablet S – the only limit is your imagination .

As usual, I’ve asked the Xperia blog team to share their key highlights from the event – so without further ado…

Will

“I would have to go with every indication pointing to the fact that technology is finally converging to make life easier for folks – it’s innovation to fits people’s lifestyles, rather than forcing people to adapt to a new technology. It’s great to see.”

Clare

“I’m going with our new “One-touch” function; the ability to share content instantly to other devices is mind-blowing! Being the music-junkie I am, I would have to say throwing tunes to our new Wireless Speaker via NFC was a personal head-turner!”

Ant (me)

“Because I can now: the announcement that Xperia T will be part of 007′s arsenal of gadgetry in upcoming mission, Skyfall – if that isn’t exciting, I don’t know what is!”

Check out our video above for a flavour of the week that was  :-)

That’s a wrap!

Ant.

Tags: CONVERGENCE, IFA2012, Sony, xperia smartphones
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  • By Expander 2097
    6th September 2012.
    17:55

    Good! Now get those friggin’ ICS updates for Xperia U, Go and Sola going!

    Reply to this comment

    Toggle 0 replies
  • By Ramesh Narayan
    8th September 2012.
    04:48

    Sony released new software update for Xperia S built no. 6.1.A.2.45. Excellent performance after update, new features which noticed are faster and butter smooth interface, good camera performance maximum clearance and quick launch love use camera. Online voice typing for messages email, Keyboard skin color option and more languages, sound clarity, battery performance at peak, new smart connect is at its best, cannot find any disadvantage, almost all bugs fixed, love to use ICS on Xperia S with this latest update. GOOD WORK SONY. Thank you very much for this effort. Love and proud to be parr of sony.

    Reply to this comment

    Toggle 1 replies
    • By Marcin Podsiadły
      8th September 2012.
      21:56

      -E-mail client still is NOT refreshing itself even if you set frequency to check for new e-mails every 5 minutes… you’ve got to do this manually. When sony is going to fix this bug?
      -Energy saving widget seems to be already fixed but the Data monitor (3G) still needs to be refreshed manually from time to time :/
      -Any update on upgrade to Jelly Bean? Please give a feedback even on progress.

      Reply to this comment

      Toggle 1 replies
      • By Matic Lah
        9th September 2012.
        00:17

        I’m buying a new phone and in my country there is not much to chose from and i don’t have the biggest budget and income, but I well in love whit the Arc S and its design and camera. Till 1 hour ago i was 100% sure to buy it but now I see that it may not get the Jelly Bean upgrade whit many must have features and amazing performance improve. I hope to receive some info if Jelly Bean update will be available for Arc S, and if I should buy the phone. Please leak some info to us if there is some hope in getting the awesome Jelly Bean update for late 2011 device or should I consider buying another phone :/ Thank You for your time if reading this and replaying!

        Reply to this comment

        Toggle 0 replies

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