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News

Oct 04 2012

Xperia™ T now available – gets all action TV advert!

October 4, 2012 - 11:13 AM
24 comments

Back in August we announced the imminent arrival of our new global flagship smartphone, Xperia T – which as I’m sure you’ll recall provides Sony’s best HD smartphone screen, camera and One-touch functionality. And not least, the handset sported by James Bond in the upcoming movie Skyfall. Well it’s now rolling out and we’ve gone and made a Bond themed advert for it too. 

With an action packed smartphone we needed an action packed advert. So we turned to Hollywood for support and we were fortunate to secure the services of Joe Carnahan, whose recent blockbuster hits include “The A-Team” and “The Grey”. He whisked us over to Prague for a four day shoot and directed proceedings with a team led by 1st Assistant Director, James Bittoni (Rise of the Planet of the Apes, The A-Team). The new ad is a homage to Bond and includes many visual cues to previous Bond films. It follows a consumer’s action packed journey across the Czech capital in order to buy the brand new Xperia T.

You can see the new adrenaline pumping ad above.

In order to give the ad more of a Bond flavour we included a dramatic car scene involving an Aston Martin Vantage V12 – one of only 1,000 ever made as well as a high speed ‘near miss’ scene between a speedboat and a 100 foot trawler on the River Vltava. Stuntman, Tomaz Rydval – under the supervision of stunt controller, Ben Bray (The A-Team and The Fighter) also provided some spectacular finishing touches by running across rooftops, dropping onto narrow walkways and falling from a building.

Enjoy, and look out for some exclusive behind the scenes footage later this month.

Tags: 007, james bond, skyfall, Sony, xperia smartphones, XPERIA T
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  • From Xperia™ T now available – gets all action TV advert! « News « Bilal's Hardware
    4th October 2012.
    11:30

    [...] link: Xperia™ T now available – gets all action TV advert! Related [...]

  • By Michael Warnke
    4th October 2012.
    11:36

    Hmm, i think Bond will die at this Movie…while waiting on a Sony Update for his phone…

    Reply to this comment

    Toggle 3 replies
    • By Michael Warnke
      8th October 2012.
      17:50

      thx 4 deleting the 30 likes…

      Reply to this comment

      Toggle 0 replies
    • By Didier Haumont
      10th October 2012.
      17:56

      haha :D

      Reply to this comment

      Toggle 0 replies
    • By Ton Eekhof
      15th October 2012.
      19:45

      If James have to make a picture of someting he can borrow my old phone, te galaxy s
      Running on 4.0 (rooted) than perhaps he can use them as evidence. The camera sucks!!!!

      Reply to this comment

      Toggle 0 replies
  • From Sony Xperia T now available in the UK, all action TV ad revealed
    4th October 2012.
    12:31

    [...] Via Why not share this with your friends… Pin It Filed Under: Android, Sony, Videos Tagged With: 007 SkyFall, Android Ice Cream Sandwich, Featured, Sony Xperia T, The Bond Phone /* [...]

  • By abdulkhilk khwam
    4th October 2012.
    13:38

    please help me icant instal viber

    Reply to this comment

    Toggle 0 replies
  • By Behdad Etemad
    4th October 2012.
    14:33

    after a week we still dont have ics on xperia u!! i hate “soon”, “Q3″ , ” few weeks” and “SONY ICS” words!!

    Reply to this comment

    Toggle 0 replies
  • From Sony celebrates Xperia T global rollout with new ad fit for Bond | Green Rom Project – News
    4th October 2012.
    17:06

    [...] [via Sony] [...]

  • From Xperia T gets an action-packed ad to celebrate “The Bond phone” | Xperia Blog
    4th October 2012.
    17:55

    [...] Via Sony Mobile Product Blog. [...]

  • By Antonio sanchez
    4th October 2012.
    18:56

    hey sony employees love the ad. but my question is will the U.S. see the international (unlocked) version of the xperia T or TX the reason why I ask is because I’m a Tmobile customer and the TL version would not work with Tmobile network because it doesnt support the 1700 frequency.

    Reply to this comment

    Toggle 0 replies
  • By Ganga M
    6th October 2012.
    09:54

    Hi ant, Can pls confirm when we can get this Bond Phone in INDIA? Am waiting for this…….

    Reply to this comment

    Toggle 0 replies
  • By Ganga M
    6th October 2012.
    09:55

    Hi ant, Can u pls confirm when we can get this Bond Phone in INDIA? Am waiting for this…….

    Reply to this comment

    Toggle 0 replies
  • By Hamid Esper
    6th October 2012.
    12:43

    WOW … Bond is using Xperia T … let’s go buy it …. you why he’s using an Xperia T for his mission impossible ?!?! that’s because he wants a phone that runs out of battery too quick which adds to the suspense of the movie ….. LOOOOOOOOOOOOOOOOOOOOOL

    Reply to this comment

    Toggle 0 replies
  • By Sofia Altamirano
    8th October 2012.
    19:47

    Hello!!! I would like to see a smartphone that has the characteristics of the Sony Ericsson R306 Radio, a Xperia K (King) with Stereo AM / FM radio with RDS, broadcast recording and Radio Dedicated keys. Please! ;)

    Reply to this comment

    Toggle 0 replies
  • By Adwait Murudkar
    9th October 2012.
    15:12

    Hey, can you folks over at Sony PLEASE let us know when the Xperia T will be released in India? :( Been waiting for this phone ever since it was announced back in August!!!

    Reply to this comment

    Toggle 0 replies
  • By Ashok Kumar
    11th October 2012.
    10:26

    I’m also waiting for xperia t in india … when it will launch in india??????????????/

    Reply to this comment

    Toggle 0 replies
  • By Hasan Hüseyin
    26th October 2012.
    06:43

    I’m also waiting for xperia T and xperia V in Turkey.
    Why all phone models coming to Turkey? And, you do not have any products in TV advertising and promotions?
    When it will launch in Turkey?

    Reply to this comment

    Toggle 0 replies
  • By Sethuram Pandiyan
    12th November 2012.
    19:36

    HI

    DO YOU KNOW AVAILABILITY OF SONY XPERIA T OR TX IN INDIA?

    XPERIA J, T AND TX WERE LAUNCHED ON SAME DATE AUGUST, IFA 2012.

    I WONDER THAT XPERIA J MADE ITS ARRIVAL IN INDIA, WHY CANT THESE MODELS ( T OR TX)?

    I’M PLANNING TO BUY MY NEXT MOBILE.

    AWAITING YOUR REPLY

    Reply to this comment

    Toggle 0 replies
  • By Jessica Agudelo
    13th November 2012.
    21:19

    When is this phone going to be released in Colombia?

    Reply to this comment

    Toggle 0 replies
  • By Jane Louise Collins
    18th December 2012.
    15:03

    its okay

    Reply to this comment

    Toggle 0 replies
  • By Jane Louise Collins
    18th December 2012.
    15:03

    oh

    Reply to this comment

    Toggle 0 replies
  • By Mustafa Osman
    29th December 2012.
    22:17

    i have arc s but not uptated new
    bahrin

    Reply to this comment

    Toggle 0 replies
  • By Anil Goswami
    30th December 2012.
    11:29

    when do we get Xperia T & Xperia V in India??????? Will it ever launch in India? Acro S never launched in India and its been 6 months since its International launch. I waited for its launch for so long, makes me feel like never buying a Sony phone again. Sony should have atleast given us a heads up that this phone isn’t being launched in the Indian market or a approximate time like next yr, 3rd quarter or summer 2013.. I still don’t know which phones are gonna be launched in India and which aren’t.. I’m done waiting..Gonna buy the Nokia Lumia 920 when it launches in India. Love Sony products but its Customer Support service and its PR in India are disappointing.. There should be more press releases about the product launch dates or launch periods.

    Reply to this comment

    Toggle 0 replies

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