Bond takes on Sony…
As you might be aware, James Bond’s latest outing Skyfall premiered last week in London and is now hitting screens across the globe.
Also entering the field is our global “Intelligence Gathered” advertising campaign – it’s an integrated offering across TV, cinema and print that’ll be supported by on and offline activity on our sites around the world including Facebook and Twitter as well as local retail.
In the ad, you’ll see 007 trying to outsmart Sony tech – his movements are tracked on BRAVIA screens, VAIO laptops, Xperia Tablets and on the Xperia T smartphone by a mystery woman trying to gather info and intel.
Who came up trumps? Check out the video above to find out!