Sony Mobile picks up *5* 2014 iF product design awards

Over the years, the iF product design awards has grown to become one of the largest and most prestigious marks of recognition in industrial design.

This year marks the 61st annual award ceremony with over 4,500 entries received from a total of 55 countries…

So, we’re thrilled to announce that we’ve been awarded iF product design awards for: Xperia Z Ultra, Xperia Z1f / Xperia Z1 Compact, Xperia C, SmartWatch 2, and Bluetooth Handset SBH52.

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The products were been selected by fifty experts from all over the world based on the following criteria:

  • design quality
  • finish
  • choice of materials
  • degree of innovation
  • environmental impact
  • functionality
  • ergonomics
  • visualisation of intended use / intuitiveness
  • safety
  • brand value + branding
  • …and last, but not least, universal design.

According to iF, this latest raft brings our tally to 240 total awards for product design since 1983… safe to say, there’s a few :) :) :) in the office!

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