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Now, you may remember back before Christmas in our App of the Month series when we introduced you to IFTTT – an app for those that want to make their digital life easier.

Based upon the basic premise ‘If This Then That’, IFTTT creates simple automated functions using a variety of recipes that help streamline the digital platforms you use everyday; like automatically embedding Instagram pictures into your tweets or alerting you if it’s going to rain tomorrow.

Well, this week we’re delighted to announce that IFTTT has joined forces with our very own award-winning Lifelog application.

Lifelog logo

A new range of IFTTT recipes provides users with the opportunity to connect Lifelog with a variety of applications, programs and gadgets meaning all your fitness; activity and entertainment can be synced seamlessly into your day-to-day routine.

So, whether it’s texting your trainer automatically when you reach your calorie goal, sending your daily summary directly into your inbox or sharing your completed goals via social media – IFTTT is a really useful addition to your Lifelog experience. Have a look at the existing IFTTT/ Lifelog recipes here, or try and create your own!

Speaking of award winning, we’re pleased to announce that Sony has scored with triple success at the 2015 TIPA Awards.

a7s

Speaking of award winning, we’re pleased to announce that Sony has scored with triple success at the 2015 TIPA Awards.

The prestigious Technical Image Press Association have recognised Sony’s innovation across the digital imagery industry by awarding Sony three prizes including nods to our a7S for Best Photo/ Video Camera Professional, a5100 for Best CSC Entry Level and ILCE-QX1 for Best Mobile Imagery Device.

Each of the TIPA awards are delegated based on the best innovation, use of leading-edge technology, design, ease-of-use and price / performance ratio, so it’s  an achievement we’re proud of.

Not one to be left out, our friends over at PlayStation also had some exciting news this week as they announced the launch of a new service PlayStation Plus Bonus.

Currently running as an exclusive for Italian subscribers, the new service provides gamers with the opportunity to take advantage of several perks across three different areas; vouches, discounts and benefits.

Before you head off for the weekend, make sure you’ve checked out our latest integrated campaign that we launched last week, ‘Everyday Extraordinary’, that showcases just some of the extraordinary things you can do with your Xperia.

That’s it from us, have a great weekend!

Updated every month in sync with new PlayStation Plus games, the platform offers users the best in value heightening their overall Sony experiences, so if you are based in Italy what have you got to lose? Why not sign up now!

Anthony Devenish

PR Manager

Wearables, software and digital PR geek. Northerner (trying not to be a hipster) in London.