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We’re constantly amazed by what people achieve with our smartphones. We love to see creativity overflowing as individuals take technological innovations like the Predictive Hybrid Autofocus in our Xperia X and use them to capture unique and powerful imagery. This week we’re speaking to Paco De Los Monteros to find out about what part he played in our #MissNothing campaign.

Who are you, where have you been and where are you going?
My name is Francisco and I consider myself a creative perfectionist. I study, work in marketing and love photography. I consider photography as my main hobby…I would love for one day to be able to earn a living as a photographer.

Paco Xperia X

Can you talk about your involvement in the #missnothing campaign?
I became very involved in creating beautiful, creative and diverse content. I went to different spots after work and on weekends, I dedicated almost 2 weekends to this campaign and I really loved it. It meant brainstorming creative concepts, using different materials, poses and movements, I even got to be part of the photos.

Did Xperia X enable you to capture certain scenes or shots, that you previously weren’t able to with a smartphone?

The Xperia X really helped me out when I was trying to keep my object or person (even both of them) in focus. And also the quality and details are great!

Paco De Los Monteros Xperia X

Describe what the #missnothing / #liveeverything mantra means to you in 140 characters or less?

It means not being limited by something or someone to live a moment and don’t miss anything about that.

We loved working with Francisco and the great photography he captured – check out his Instagram to see some more of his striking photography.

Silke Schild

Senior PR Manager

Tech loving Londoner, slightly CoD obsessed, aspiring globetrotter