Social support

Disaster relief


Nepal earthquake relief

In the spring of 2015, severe earthquakes struck the densely populated Kathmandu Valley in Nepal. The disaster has affected some 5.6 million people. As a response to the disaster, Sony Mobile activated its employee matching gifts scheme to support the relief activities. Sony Mobile has matched the sum of 8,000 EUR with its employees’ donations for the Nepal earthquake relief. The company’s match was donated to Oxfam Sweden. Together with our employees’ private contributions, over 15,000 EUR in total has been donated for the disaster relief.

After a few months later, the United Nations appealed for the further support to the recovery of Nepal. Sony Mobile came up with the idea of creating the XPERIA™ Support Nepal Theme utilizing our assets. With the theme, we aim to communicate with our customers and encourage them to continuously support Nepal in its restoration period. To download the XPERIA™ Support Nepal Theme, click here.


Balkan floods relief

In May 2014, severe and widespread flooding affected several countries in the Balkans, with millions of people suffering from the floods and their aftermath. To support relief activities for the Balkan floods, Sony Mobile activated its employee matching gifts scheme whereby the company donates a sum of money matching the total sum donated privately by employees.

Sony Mobile matched the sum of the receipts from employees for donations for the Balkan flood relief to registered charities, and rounded it up, giving a total of 5,000 EUR which was donated to the Red Cross Sweden.

Ebola relief

Sony Mobile supported Ericsson’s efforts to fight against the Ebola epidemic spreading in West Africa by arranging 1,400 units of XperiaTM E1 smartphones at cost price. UNICEF Guinea received the smartphones and deployed them to community health workers in the affected areas. Ericsson’s employee volunteers conditioned the phones to be ready for use upon receipt including pre-installing apps with information on Ebola prevention and treatment as well as a survey tool.


Philippines Haiyan disaster


Sony Mobile supported Philippines’ Haiyan typhoon disaster which took place in November 2013 through our employee matching gifts program. The employee matching gifts program is a system whereby the company donates a sum of money matching the total sum donated privately by employees. It’s a significant step for Sony Mobile and our employees to take humanitarian action to respond to the emergency together with other Sony Group companies where such a system has long been in place.

Our first-ever Matching Gift program received 135 donation receipts in 8 different currencies from 119 employees at 7 different sites around the world. 8,954 EUR, the amount equivalent to the employee donations, was sent to two organizations, Red Cross and Save the Children, who were still active in supporting the aftermath of the disaster with various activities such as field hospitals and clinics, as well as supporting daily needs (food, water and shelters).

In addition, Sony Mobile responded to a request from Ericsson ResponseTM and UNICEF by donating 54 smartphones to be used by UNICEF Philippines staff engaged in the relief work.


Earthquake in Japan

Through Sony’s matching gifts program, Sony Mobile Japan raised over 5.6 million JPY and donated to the Central Community Chest of Japan. Sony Mobile outside of Japan donated 75,000 EUR to the Japanese Red Cross.

Sony Mobile Japan participates in the Restart Japan Fund established by Save the Children Japan (SCJ) in cooperation with Sony Corporation for the children who suffered as a result of the disaster. As of November 2011, over 6.2 million JPY was raised in total for the fund.

At the WTA Sony Mobile Open in USA, Sony Mobile participated in a three-way fund raising “Tennis for Japan” collecting donations from the audience, sale of special edition T-shirts and a charity gala dinner, more than 300,000 USD was raised for the Japanese Red Cross, including a 50,000 USD contribution from Sony Mobile. WTA = Women’s Tennis Association

Our activities up to 2010 can be found here.