Sustainability

Social support

Regional

We understand the importance of supporting local communities. Not only because we are a global company but also because we are attached locally, with employees of over 70 different nationalities.

The Hope School project

Sony Mobile (formerly Sony Ericsson) has been involved in the development of education in China through the Hope School project. The initiative builds and maintains schools in remote and poverty-stricken areas, providing primary education for hundreds of children who would otherwise be excluded from education because of a lack of funds in their region. After the devastating earthquake of 2008, there was a need for outside assistance in China’s Sichuan Province. This meant that our existing commitment took on even greater significance.

In cooperation with the China Youth Development Foundation (CYDF), Sony Mobile China (formerly Sony Ericsson China) funded CNY 1 million (approx. EUR 100,000) to build two Hope Primary Schools, the first of which was opened in September 2009: the Chan Lin Township Primary school in Cang Xi County, Sichuan Province. 600 students are able to continue studying in these new schools. Sony Mobile China also initiated a campaign to select volunteers to work with the children. The initiative attracted over 200 candidates, four of whom were selected to work at the school.

In January 2010, Xu Jia Miao Prime School at Cheng Gu County, Shanxi province was selected as the second Sony Mobile Hope School. This project benefited about 600 students. In April 2010, soon after the Yushu earthquake in Qinghai province, we donated CNY 500,000 to build a Hope School at Qinghai.

The Millennium Villages project

Since 2007 we have supported the Millennium Villages project (MVP) to achieve the UN Millennium Development Goals. In 2007, Sony Mobile (formerly Sony Ericsson) and Ericsson have co-developed a solar charger for mobile phones to provide a start-up energy source for mobile phones in the Millennium Villages project. Thanks to the inclusion of a 12-volt lead-acid battery, charging is also possible at night. The charger is intended for villages without electricity, and can be used almost anywhere in the world In the same year, we also committed to providing sufficient numbers of mobile phones to support clinics and community health workers (CHWs) in all 14 MVP sites across 11 African countries by 2010. By the end of 2010, Sony Mobile (formerly Sony Ericsson) has provided over 1700 phones for the Millennium Villages project. An example of health work achievements in the MVP is a programme called ChildCount+ using Rapid SMS, originally developed by the Innovations Unit at UNICEF, as the basis of the solution.

The programme enables CHWs to register children under five, then monitor, send reports and receive advice should they develop symptoms of malnutrition or malaria. During its 3-month implementation and testing in Sauri, Kenya, over 20,000 reports and registrations were sent by SMS. Learn more at: http://www.childcount.org/