London, UK – Sony Ericsson today announces that Kristian Tear, Sony Ericsson Head of Western Europe Region and Head of Global Customer Accounts is appointed Head of Global Sales & Marketing effective 1st April. In his new role Kristian Tear succeeds Anders Runevad, who will return to Ericsson. Kristian Tear will report to Sony Ericsson President Bert Nordberg.
Commenting on today’s announcement, Kristian Tear said, “I am very excited to be taking up this new role, especially during these very dynamic times in our industry. I believe that my experience working closely with global operator customers, as well as my knowledge of consumer preferences worldwide, will help strengthen our sales and marketing programmes going forward.”