By Sustainability team
5th July 2010.
14:45

“The environmentally aware mobile user”

“Interest in green products is growing, as revealed by many consumer studies in the past two years, and there are several instances of manufacturers of green products receiving favorable treatment from governments.” according to a post on The Green Channel by Annette Zimmermann referring to Gartner research. As usual when Annette writes it is balanced and well informed.

The text also includes slap on the fingers “the effect of solar panels in high-end feature or smartphones is highly debatable and these devices should not, therefore, be marketed as environmentally-friendly products.”

But the highlight comes at the end “…the mobile phone can be an important “can’t live without it” tool to enhance and push environmental education. It has the potential to become the energy metering and management device for consumers. Gartner believes the value to the consumer of the mobile device as a personal sustainability monitoring tool is as high as the value of the advanced meter reader is to the smart grid.”

I couldn’t agree more on the opportunities of mobile devices.