By Sustainability team
20th October 2010.
14:16
Monthly Archives: October 2010
Had the pleasure to participate in the presentation of the O2 report “tomorrows workspace” in the House of Commons this morning. My key take out was that by working with people and attitudes O2 managed to show that telecom and IT can improve the work environment, reduce environmental impact and improve work life balance for the people embracing flexible working.
Get inspired by the report and start to influence your own company to become a true 21st century office. Interesting enough on this web page (not linked to O2) there is a community where you can download an app to measure your own work impact, share results and good ideas.
Sony Ericsson in Germany, Austria, Switzerland and Netherlands is currently running (October 11 – 18) a “GreenHeart Week” on Facebook and Twitter to coincide with the launch of Cedar in the countries (for anyone understanding German language). The activity includes tips and tricks on ecological topics as well as the GreenHeart application.
The GreenHeart week is hosted on Facebook and Twitter in German speaking countries. Users can click on our Green Heart and, during GreenHeart Week for each click we will donate €1.00 to Plant for the Planet. Founded by nine year old German Felix Finkbeiner in 2007, Plant for the Planet has the goal “Let’s plant million trees worldwide – a million in each country!” Felix has recently become a United Nations Environment Programme junior board member and the program has been rolled out all over the world with great success.
Now the latest addition to the GreenHeart family is on the way out to the shops. Cedar has all the same features as the rest of the 2010 GreenHeart phones.
In 2009 there were two GreenHeart models. In 2010 we double up to four models including the first smart phone, Aspen. Also the majority of new accessories meet the same requirements. Moving on to 2011 the plan is to continue to make a much wider portion of the new products meeting the same stringent requirements.
When we launched GreenHeart last year we also promised that the most important GreenHeart features would spread into the wider portfolio. You may wonder if we deliver on this promise. To give one example, in parallel to Cedar, Xperia X8 the most affordable Android product from Sony Ericsson (or any other major supplier for that matter) is on the way to the shops. Infact, X8 meet most of the GreenHeart requirements such as the small box, reduced paper in shipment (in-phone manual), no CD (in-phone software), no PVC, no Brominated flameretadants, efficient charger to name some of the major environmental improvements.
To find out in what markets Cedar will be sold please follow link and click “local availability”.