By Sustainability team
24th April 2012.
13:44
Tag Archives: GreenHeart
From the very beginning when we launched the C901™ GreenHeart™ in 2009, our intention has always been to broaden GreenHeart™ across the portfolio. For us GreenHeart™ is not simply a competition to produce the greenest products, it is an initiative to improve the green credentials of our entire portfolio. We want to ensure that every phone and accessory we create includes GreenHeart™ credentials and step-by-step we are working towards this goal.
This is one of the things that you can read about in our brand new 2011 Sustainability report just published on our website. In the report you will find more information about our GreenHeart™ credentials, how we work with critical substances, our carbon footprint, Lifecycle Analysis, Community Engagement activities and much more.
Two weeks ago UNEP (United Nations Environmental Programme) hosted a SAICM*-meeting in the historic city of Belgrade, Serbia. SAICM stands for Strategic Approach to International Chemicals Management and is part of UNEP. The meeting was held in preparation for next year’s International Conference of Chemicals Management (ICCM-3) which will address toxic substances. (more…)
Today Greenpeace released the 17th version of its Guide to Greener Electronics. In the guide they have ranked 15 manufacturers of personal computers, mobile phones and TVs according to the following categories; Energy and Climate, Greener Products and Sustainable Operations. Sony Ericsson was ranked 6th place, scoring 4.2 out of 10, placing us at the top amongst the Android™ smartphone players.
In this edition, Greenpeace has changed the scoring system, introduced tougher requirements and updated many criteria. New criteria were also added, raising the bar for the manufacturers. Overall, the new ranking has stronger focus on energy and climate issues. (more…)
As we wrote in our earlier blog post, Sony Ericsson China invited 10 students from the Sony Ericsson Hope Schools to visit Beijing and participate in the Beijing Marathon.
At 9 o’clock in the morning on the day of the Marathon, the ten students and Sony Ericsson employees including Magnus Ahlqvist, President of Sony Ericsson Greater China, set off in the race. Many Sony Ericsson employees had gathered to cheer for the runners and held up banners for them on both sides of the road. (more…)
The sustainability work of Sony Ericsson does not only revolve around substance control and reducing our environmental impact, it also includes community engagement. That is why we thought it was about time to post something a bit less “technical”.
As you may know, Sony Ericsson is involved in the development of education in China through the Hope School project. In 2009 and 2010, Sony Ericsson funded the building of two Hope Primary Schools, one in the Sichuan Province and one in the Shanxi Province. In 2011, we continue to support the Hope School project by funding another Hope School! This time in the Hebei Province. (more…)
Greenbang, the sustainable business consulting and research organisation, recently announced the winners of ‘The 2010 Greenbang Awards’. The awards were launched this year to identify the most forward-thinking, and innovative companies that are helping to create a sustainable business future.
We are proud to tell you that Sony Ericsson won in the Best cross-organisation sustainability effort category for our GreenHeart initiative! Especially since it is such a cross organisational effort behind the products. All the small steps intergrated across the portfolio makes a much bigger difference than a single feature in a niche product that very few people are interested in.
We were commended for our drive to eliminate paper phone manuals, significantly reduce packaging, phase out hazardous substances in our products and recycle phones to recover valuable resources all as part of the initiative.
GreenHeart has had a tremendous year. In addition to this award, we have also been recognised in the GreenPeace Guide to Greener Electronics, and topped the O2 Eco Ratings with the Sony Ericsson Elm™ being named as the most sustainable handset. We know we are on the right track and now more and more people outside our organization also learn about it. We hope to continue the momentum into 2011 and beyond!
Sony Ericsson in Germany, Austria, Switzerland and Netherlands is currently running (October 11 – 18) a “GreenHeart Week” on Facebook and Twitter to coincide with the launch of Cedar in the countries (for anyone understanding German language). The activity includes tips and tricks on ecological topics as well as the GreenHeart application.
The GreenHeart week is hosted on Facebook and Twitter in German speaking countries. Users can click on our Green Heart and, during GreenHeart Week for each click we will donate €1.00 to Plant for the Planet. Founded by nine year old German Felix Finkbeiner in 2007, Plant for the Planet has the goal “Let’s plant million trees worldwide – a million in each country!” Felix has recently become a United Nations Environment Programme junior board member and the program has been rolled out all over the world with great success.
Now the latest addition to the GreenHeart family is on the way out to the shops. Cedar has all the same features as the rest of the 2010 GreenHeart phones.
In 2009 there were two GreenHeart models. In 2010 we double up to four models including the first smart phone, Aspen. Also the majority of new accessories meet the same requirements. Moving on to 2011 the plan is to continue to make a much wider portion of the new products meeting the same stringent requirements.
When we launched GreenHeart last year we also promised that the most important GreenHeart features would spread into the wider portfolio. You may wonder if we deliver on this promise. To give one example, in parallel to Cedar, Xperia X8 the most affordable Android product from Sony Ericsson (or any other major supplier for that matter) is on the way to the shops. Infact, X8 meet most of the GreenHeart requirements such as the small box, reduced paper in shipment (in-phone manual), no CD (in-phone software), no PVC, no Brominated flameretadants, efficient charger to name some of the major environmental improvements.
To find out in what markets Cedar will be sold please follow link and click “local availability”.
Sony Ericsson Elm™ Tops New Green Chart from O2
London 24 August 2010 – The Sony Ericsson Elm™ phone has been named the most sustainable handset on the market. The UK’s first sustainable rating system for mobile phones, O2’s Eco rating, awarded the Sony Ericsson Elm™ phone 4.3 out of 5 for its green credentials and companies good sustainability work. For more information information on how phones rank visit the O2 site “think big”. (some problems to access the rating outside UK)
Amongst 65 mobile phones, from six manufacturers*, the Sony Ericsson Elm™ phone was measured for its environmental impact, how it helps people lead more sustainable lives and Sony Ericsson’s ethical performance as a manufacturer. 5 out of the top 10 models in the rating come from Sony Ericsson with three models on the second highest score: Zylo, X10 mini and X10 mini pro.
Have a look at the Sony Ericsson press release