London, United Kingdom – Sony Ericsson today announced it has selected PHD as its new global media agency following an open pitch process. The cooperation will commence 1 January 2012 and the agreement comprises all Sony Ericsson’s media investments globally for an initial period of two years.
“PHD has impressed us with their comprehensive strategic thinking and insight. Moreover there is a strong cultural and structural connection between our two teams,” said Steve Walker, Chief Marketing Officer at Sony Ericsson. “Our Xperia™ smartphone portfolio will be a cornerstone of Sony’s four-screen experience, and PHD is the right agency to partner with in bringing consumers an experience that goes beyond smartphones”.