WTA TOUR AND SONY ERICSSON LAUNCH ‘SUPERFANS’ SOCIAL MEDIA PLATFORM
- Tour becomes first major league to fully embrace social media via one-stop hub for biggest stars in women’s tennis
- Unprecedented athlete accessibility, on and off the court, to be hallmark of platform
MIAMI, Florida – The WTA Tour and Sony Ericsson jointly announced today the launch of SuperFans (www.WTASuperFans.com) – a groundbreaking social media channel that will live online across the Tour, player, tournament and Sony Ericsson digital and mobile platforms and will become the destination for women’s tennis fans across the globe to get closer than ever before to players. Harnessing the power of social media and the enormous worldwide popularity of Tour stars – some of the most followed athletes on Facebook™ and Twitter™ – SuperFans will enable women’s tennis to become the most accessible and fan friendly sport in the world by bringing together into a single hub all of the social media channel conversations and content produced by its players. As the Communication Entertainment brand, Sony Ericsson’s social media expertise, combined with the Tour’s commitment to enhance the fan experience, will ensure that through SuperFans the Sony Ericsson WTA Tour takes fan interactivity, engagement and entertainment to an unprecedented level