Nature doesn’t care about how many phones we sell. It cares about the amount of greenhouse gases we emit into the atmosphere. Therefore, we have set our greenhouse gas reduction goals as absolute values, i.e,. a specific amount of kilograms of carbon dioxide equivalents, rather than based on sales performance. This way, we will know that the total amount of greenhouse gas emitted will be reduced, regardless of how many products we sell. To see how we have performed so far, please have a look at our Carbon footprint results (PDF – in English only).