London, 3rd May 2016 – Now available to pre-order[i], the new Xperia X series delivers superior features with a fresh new look, improved camera technology, UX and smart battery management. The new X Series offers a range of choice and technologies for consumers wanting everything from the the fastest intelligent camera (Xperia X) to a premium smartphone with powerful features and performance (X Performance), to a top-performing mid-range smartphone with stunning design and low-light selfie camera (Xperia XA).
“Smartphone users are demanding more from their smartphone cameras, faster speeds, less blur and better pictures in low-light are all areas in their requirement for improved technology. So for the X series every detail of how we use smartphone cameras use has been researched and refined to ensure that each stage of its use is executed in the fastest and most accurate way,” said Tsutomu Sato, Director Product Marketing, Sony Mobile Communications.
The new Xperia X design takes smartphones beyond the limitations of screen size -Sony designers have packed the latest technology into a phone that fits perfectly in the hand, whilst still retaining an impressive 5” screen. Research into how we use our phones showed that the majority of time we are on the move or require to hold the phone in just one hand, with this in mind the new X Series has been skillfully crafted by our designers so it fits beautifully in your palm. Also each device integrates a fresh look and feel with a continuous colour surround in choice of four colours including on-trend metallic hues; Lime Gold and Rose Gold in addition to Graphite Black and White. A premium finish is visible across the entire range with the Xperia X depicted by its seamless metal back, Xperia Performance by its stylish hairline finish3 and Xperia XA by its borderless edge-to-edge screen.
Here’s a recap on what you can pre-order from May onwards…
Sony’s new ‘can’t live without’ intelligent smartphone, Xperia X features unique Sony camera technology, Predictive Hybrid Autofocus, which allows you to track an object then cleverly predicts its movement to give you clear, blur-free shots. So, even if you can’t predict where the shot is headed, your smartphone can. The 23MP rear camera not only gives you clear shots, but also super-fast start-up going from standby to capture in less than 0.6seconds[ii] at the touch of a button, ensuring you are ready to take the perfect shot whatever the situation. The front camera can help capture your fondest memories too with 13MP and Sony’s renowned low-light sensors (ISO6400), so your selfies are sharp around the clock.
Crafted with a seamless metal back and curved glass edges of its 5” display, it fits beautifully in the curvature of your hand. The comfortable fit and usability is exemplified by the integration of the finger-print sensor[iii] on the power button which intuitively provides access in an instant. The simplicity of the design means it fits effortlessly into your life, whatever your style.
Advanced features require the battery stamina to match, and Xperia X incorporates Sony’s smart battery management to deliver up to two days battery life[iv]. Not only will it keep your phone running for longer from one charge, while most smartphone batteries quickly decline in strength, Xperia X delivers up to two times battery lifespan6 using ground-breaking Qnovo Adaptive Charging which maintains battery health while charging.
Xperia X is powered by Qualcomm® Snapdragon™ 650 64 bit processor and is enabled with Qualcomm® Quick Charge™ 2.0 so you can get 5.5 hours usage with just 10 minutes of charging with a certified Quick Charge™ 2.0 charger.
Xperia X Performance
For video streaming lovers the Xperia X Performance has been super charged and is a powerhouse in terms of performance, driven by its Qualcomm® Snapdragon™ 820 processor, to provide a seamless experience on your phone. The Snapdragon™ 820 processor is one of the most cutting-edge processors created and is designed to deliver the ultimate in power, graphics and connectivity making internet downloads and streaming ultra-fast and ultra-smooth.
Capturing your most fascinating moments can be unpredictable so now the next generation 23MP camera in the Xperia X Performance takes spontaneous capture to another level allowing you to shoot in sharp focus, even with fast moving action. The all-new Predictive Hybrid Autofocus, developed from Sony’s ‘α’ camera heritage, predicts the motion of an object so you can take sharp pictures even if the object is moving. Its super-fast autofocus finds the clarity of your subject in less than 0.03 seconds and quick launch and capture will take you from standby to capture in less than 0.6 seconds[v] at the touch of a button, meaning the total time it takes to take your picture is now two times faster[vi].
Hold Xperia X Performance and you’ll know it’s beyond the ordinary – with a curved display and a seamless metal back it is designed to perfectly suit your life and taste. Choose Graphite Black or White for an exclusive hairline finish or go for the elegance of Lime Gold or Rose Gold. Even the user interface has been updated to be more in tune with you, with a fresh new intuitive look. Performance isn’t just related to the speed, Xperia X Performance offers a finger-print sensor located on the power button to give a seamless unlock experience.
Sony’s smart battery management together with Qnovo adaptive charging means your phone is more intelligent than ever before and adjusts the charging current to give keep your battery healthy and make it last up to twice as long[vii].
With a curved glass display that seamlessly meets the rounded frame, Xperia XA is as pleasing on the eye as it is on the hand. It features a distinctive and beautifully integrated edge-to-edge display that stretches the full width of the phone to make full use of the 5” display.
Quality camera performance is also extended to the mid-range Xperia XA, with its 13MP camera, hybrid autofocus and super-fast quick launch. When you want to capture the perfect moment you can go from launch to capture in less than 0.9seconds, blink and you won’t miss the perfect shot. With roughly one hundred million selfies taken around the world every day, you need a camera that captures you in your best light – whatever the time of day. Xperia XA has an 8MP front camera with low-light capability so you get clear, sharp shots whatever the time of day.
Xperia XA brings you up to two days battery4 power from a single charge, so you can listen to more music, talk for days and stay out longer without worry. Not only does Xperia XA keep you talking for longer, with Sony’s smart battery management system and Qnovo adaptive charging, it will also give you up to two times battery lifespan7. If you need to top-up your battery in a hurry then use Xperia XA with the optional accessory Quick Charger UCH12 and get 5.5 hours of battery life in just 10 minutes.
Xperia X, Xperia X Performance and Xperia XA each have a range of matching Style Covers in corresponding colours including Style Cover Touch which will let you access your favourite smartphone widgets through a smart window without needing to open the case.
Availability and specifications
Xperia X Performance, Xperia X and Xperia XA will launch globally from May 2016. Xperia X Performance and Xperia X will be available in both Single SIM and Dual SIM variants.
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