25th February 2013, Mobile World Congress, Barcelona – In an address earlier today, Sony Mobile Communications (“Sony Mobile”) reinforced its commitment to the premium smartphone and tablet segments. Kazuo Hirai, President and CEO of Sony Corporation, and Kunimasa Suzuki, President and CEO of Sony Mobile Communications and EVP, Corporate Executive Officer of Sony Corporation, restated the importance of mobile to Sony’s overall strategy and declared Sony’s intention to further enhance the premium mobile segment. Additionally, Sony Mobile announced that the highly anticipated Xperia Tablet Z will be available globally, and that its award-winning flagship smartphone, Xperia Z, is available now across 60 countries.
said Kazuo Hirai, President and CEO of Sony Corporation. “It is a premium brand with a consistent user experience across every device and a great example of what we can achieve as ‘One Sony’.” The introduction of Xperia Z and Xperia Tablet Z feature Sony’s unique technology, content and applications that are ideally suited to fit it every aspect of people’s lives – whether watching the latest movies on the web, capturing those special moments, listening to their favourite music or playing games on the go.
said Kunimasa Suzuki, President and CEO of Sony Mobile Communications. “Sony Mobile’s Xperia products and content applications are designed around what consumers want and this approach is inherent in Sony’s DNA. We continue to set ourselves apart from the competition by creating products and services that only Sony can deliver.”
Xperia Z has already received positive endorsement from a host of operators, and following strong support in the Japanese domestic market, it also looks set to follow suit globally with the widest operator ranging to date.
said Kaoru Kato, President and Chief Executive Officer of NTT DOCOMO. “The response to Xperia Z from our customers since launch has been incredibly positive. We highly recommend this smartphone to our customers. We are delighted to learn that both products will be available globally, allowing others to benefit from Sony’s premium mobile entertainment experiences.”
Sony is showcasing its latest premium Xperia Z smartphone, and its market variant Xperia ZL, and Xperia Tablet Z at Mobile World Congress. These products epitomise the technical expertise and innovation of the Sony brand culminating in the most advanced smartphone and tablet offerings along with the largest range of dedicated NFC-enabled products.
At today’s Mobile World Congress, Sony Mobile also unveiled its new integrated marketing campaign for its Xperia smartphones. The integrated campaign will be deployed in more than 20 markets across TV, print, digital, out of home and retail from March 2013.
The creative execution reminisces about Sony’s much loved products and the campaign reflects the unique consumer experiences that only Sony can deliver. It looks back at iconic moments in history and fast forwards to the innovation that Sony delivers today. To view Sony Mobile’s new television commercial, please visit: www.youtube.com/sonyxperia
To experience Sony’s range of products, content and experiences first-hand, visit the Sony stand 6D10 located in Hall 6 of the Gran Via at Mobile World Congress in Barcelona, Spain.
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