Sony Mobile Communications (“Sony Mobile”) Sony Mobile today unveils the new SmartBand with ROXY, rolling out now. A collaboration with the iconic women’s outdoor sports lifestyle brand; it represents limited edition, adventure-inspired, purpose-driven fashion that motivates you to live for the moment.

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Fashion and Technology

“Fashion and technology both play integral parts in our lives, and we’ve finally reached a tipping point where the lines are blurring – wearable technology is the natural bridge between these two converging worlds.” said Jeanna Kimbre, Director; Creative Product Design at Sony Mobile Communications. “SmartBand with ROXY is a result of this exploration, the latest addition to our SmartWear range – wearable technology that offers choice, whatever your style, taste or personality.”

SmartBand with ROXY will delight active lifestyle and sports fanatics, particularly the eye-catching cobalt blue wave embellishment. With a waterproof(rated IP58) design, it’s perfect for experiencing the thrill of that next adventure, and then preserving those memories with the popular Lifelog app.

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“Fits perfectly into my busy lifestyle”

Justine Mauvin, ROXY and Sony ambassador comments: “I’m delighted to be supporting the launch of the SmartBand with ROXY. It fits perfectly into my busy lifestyle – I can leave my smartphone in my bag and wear it out and about. Not only does it alert me of any incoming calls or messages, being a music lover, it also makes listening and controlling my favourite beach playlist much easier!”

SmartBand with ROXY is a 24/7 wearable device; waterproof at 3 meters depth, for 30 minutes (rated IP58) despite its exposed microUSB port. It’s light, unobtrusive and the independent “core” means it can be carried or worn as you wish. The wearable technology in SmartBand with ROXY talks to the Lifelog app and your Android smartphone via Bluetooth® and NFC. When out of range (up to 10m) from the smartphone, a vibrating alert will prompt you to let you know. SmartBand with ROXY will also measure your sleep cycle, to wake you up at the optimum time. And, once calls, messages, Likes or tweets are received, SmartBand with ROXY will vibrate to notify. It can also be used to play, pause and skip tracks in Sony’s WALKMAN2 app by pressing the key, and tapping the band.

SmartBand with ROXY is available to buy from this month at Sony’s online store.

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For media information please contact:

Sony Mobile Communications, Global Communications & PR department
General Press: +44 208 762 5858


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