TENNIS MEETS ENTERTAINMENT AS SONY ERICSSON LAUNCHES‘XPERIA™ HOT SHOTS’
- Six young female WTA players to mix with worlds of music, film, fashion and gaming in bid to build their fan base and gain Sony Ericsson deal
- YouTube™ Online TV Show follows their lives during the WTA season
MELBOURNE, Australia, – Sony Ericsson today announced the launch of Xperia™ Hot Shots, an exciting new-format entertainment show to be streamed online and on mobile handsets. The series, airing from March, will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.