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50GB free online storage for digital content such as photos, music and video for all Xperia™ users with Box® for Android

  • Log into Box® for Android just once to access for lifetime of account
  • Year-long promotion runs from today until end of 2012

London, United Kingdom – Sony Ericsson today announced details of a new promotion that will give every Xperia™ owner 50GB of free file sharing and storage in partnership with Box®.  By simply logging into their Box® account through the Box® for Android™ application in the Android™ Marketplace, Xperia™ owners globally will be able to enjoy free cloud storage and file sharing for life.

The Box® promotion begins on 15 December 2011 through until December 31, 2012, and is available to all consumers worldwide who own any Xperia™ smartphone including and released after Xperia™ X10.

“With people   taking more pictures, listening to more music and watching more video on their Xperia smartphone than ever before, especially over the holidays, we wanted to make sure that they had the ability to upload their content to the cloud and share  it across multiple devices..  Xperia™ and Box® will provide consumers with access to a massive amount of content on the go putting their smartphone at the very heart of their connected lifestyle,” commented Steve Walker, Chief Marketing Officer, Sony Ericsson.

“As more people bring their personal devices in to work to take full advantage of mobile computing, it is essential that they never have to worry about storage limitations,” said Aaron Levie, co-founder and CEO of Box®. “By partnering with Sony Ericsson we are bringing the full power of Box®’s cloud content management and sharing to those users.”

With file sharing and storage from Box®, Xperia™ users are able to access their content from anywhere across multiple devices and applications with extreme ease. . Today, Box® helps more than eight million individuals and 100,000 businesses view, upload and share and manage all their content in the cloud and from mobile devices. Now Xperia™ smartphone owners will be able to manage an immense amount of content in the cloud with 50GB of free storage, the equivalent of approximately 50,000 docs, photos and presentations.

Legal
The Liquid Identity logo is trademark or registered trademark of Sony Ericsson Mobile Communications AB.  Sony is a registered trademark of Sony Corporation.  Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.  Additional information regarding trademarks may be located on our website at: www.sonymobile.com/global-en/legal/trademarks-and-copyright/.
Other product and company names mentioned herein may be the trademarks of their respective owners.  Any rights not expressly granted herein are reserved.  All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
© Sony Ericsson Mobile Communications AB, 2011

About Sony Ericsson
Sony Ericsson is a 50:50 joint venture between Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”). In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson’s stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in January 2012 and is subject to regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonymobile.com/press.

About Box
Founded in 2005, Box provides a secure content sharing platform that both users and IT love and adopt. Content on Box can be shared internally and externally, accessed through iPad, iPhone, Android, TouchPad and PlayBook applications, and extended to partner applications such as Google Apps, NetSuite and Salesforce. Headquartered in Palo Alto, CA, Box is a privately held company and is backed by venture capital firms Andreessen Horowitz, Draper Fisher Jurvetson, Emergence Capital Partners, Meritech Capital Partners, Scale Venture Partners, and U.S. Venture Partners. To learn more about Box, please visit www.box.com.