By
5th July 2011.
11:52

Some Changes Ahead

I have been working with this blog for almost two years now. It all started with me and my colleague Gustaf thinking we should do something special for the launch of the Sony Ericsson Satio. On the 7th of September 2009 the first post of the Satio Launch Blog was posted. After that we had some really nice times with reporting on the development of Satio up until launch. Because of the limited subject, one model only, and the huge excitement for the camera features of Satio it created a lot of interest and a quite tight community around it.

When Satio was launched the blog then changed into the Sony Ericsson Product Blog and got much wider to cover all of our products. The amount of visitors also boomed which made the comments section change as well. Because of the very heavy traffic and engagement among the comments the comments section changed from being almost a discussion forum into more of a traditional comments section. We also had some tough times with the more technical community during our first year with Android. All that feedback we got back then, even though it felt hard at times, was very important to us. I fully believe that we have been able to learn and change fast from that. My interaction with our developers has been taking lots of my time and I really feel that the feedback from you here have made a difference. A difference for our products, our development but also on the view of consumer needs and the importance of super user perception from our side.

I’ve almost felt like a representative for the tech-savvy consumers into our company and it has been a great journey leaving a feeling of being able to make a difference.
That said there are still of course areas where we still can and need to improve, I think there always will be. Therefore your continuous feedback is just as important now and in the future so keep it coming!

Things are about to change around here though.

First of all this blog will soon go through a change in look&feel and the comments system will be updated with support for thumbs-ups, threads of comments etc. Especially the revamp of the comments section will hopefully even further enhance the experience and the quality in the comments section. The re-design of the look of the blog is also a good improvement where you can look at the redesigned developer world page to get an idea on what it will look like. During the work with this redesign there will probably be some down-time though but hopefully not too much.

Secondly it’s now time for me to take some time off. My second daughter is now almost 1 year old and it’s time for me to take some parental leave to spend quality time with her and her older sister. Don’t worry though, there will be other bloggers taking care of this space and I’m sure they will do a great job until my return.

Being as interested as I am in our products and the mobile industry at large I’m sure I will have a hard time disconnecting fully though and I will keep track of things happening. Who knows, I might show up here in the comments section from time to time also :-)

We have lots of exciting new products that will start shipping during this summer and fall and it will be a very different experience for me trying to keep track of that a little bit from the side rather then being in the very center of it all.

So, final blog post for a while, checking out!

Have a great summer all!

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  • By Jason
    5th July 2011.
    12:18

    Du hast es Dir verdient! Schönen Sommer!

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  • By Frank
    5th July 2011.
    12:19

    Wish you all the best with your family time, Rikard! :) I’ve thoroughly enjoyed your style of writing and seeing all kinds of feedback from here being addressed and implemented. I can’t wait to see how the re-design looks like! Cheers!

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  • By Eng.Adil
    5th July 2011.
    13:45

    wishing you spend a nice time with your family, you are a good man, thank you for every think you do it for us about updating xperia x10 to the latest firmware (soon) :( .

    take care we waiting for your return, have anice days off. :)

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  • By PUSA
    5th July 2011.
    14:12

    SE TEAM THINGS TO FIX x10…..
    more ringtone sound
    16m
    8mp 16:9
    Camera light option
    multitouch…

    thnx for upadate…and good luckRikard Skogberg :)

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  • By ianthetaxman
    5th July 2011.
    14:35

    You’ve obviously been worked too hard with all the comments on the Xperia issues! Have a good break :)

    BTW – I think a lot of users would appreciate it if you could let us know if there will be one main “contact” similar to yourself that comments can be directed at. Your OP makes it sound like no-one is going to be dedicated to the blog, which could pose problems in the future if different SE people make different comments about important issues.

    Just a thought, that’s all…

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  • By x10b
    5th July 2011.
    15:50

    who cares? just give us the best costumer service and updated phone. still waiting for the GB update. open the bootloader give us 16 m colors, no bug dual touch or a real multitouch and uncap fps. please stop this nonesense. x10 can be a beast. no more marketing strategies please x10 is old give us what we deserve.

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  • By harman
    5th July 2011.
    15:59

    sony ericsson can please update multitouch, 16million colors with 2.3

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  • [...] Sony Ericsson Product Blog is set for some changes according to a post made earlier today. In the post Rikard Skogberg (whom I’m sure I caught a glimpse of at MWC, [...]

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  • By Carlos
    5th July 2011.
    16:28

    Good Luck then Rikard ;)

    A simple idea became a great project.

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  • By Ratheen
    5th July 2011.
    16:52

    Good Luck Rikard, you have done a good job over the last 2 years of keeping up with our demands.

    have a great summer, hopefully this place does not go crazy while you are gone :P

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  • By Nickz
    5th July 2011.
    17:32

    Good luck Rikard :)

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  • By Franny
    5th July 2011.
    17:54

    Good luck Rikard, enjoy the time with your family! I am really impressed that you could find useful feedback between all those emotional comments; I really admire your patience! Hopefully there will someone with an equally thick skin take your place. ;-)

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  • By Carlos
    5th July 2011.
    18:40

    As Franny comments, I also admire that patience, the same we have waiting updates lol, just a silly joke hehe.

    But to be honest, I think Rickard it’s very polite with all hehe.

    Regards.

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  • By mobi
    5th July 2011.
    20:21

    Wish you all the happiness with your precious family! I truly have enjoyed checking your blog updates not giving the readers too much of a “customer relations” or “press release” feeling! Hope that continues with the new project team, who will take it over from you!
    Bye for now and see you back here soon! :)

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  • By Peter Hammarström
    5th July 2011.
    20:29

    Enjoy! Perhaps I see you around (in the seatown) :)

    /P

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  • By Pak ya
    5th July 2011.
    20:56

    havva nice and quality moment with your family!
    don’t forget to our gingerbread update on x10.
    see ya..

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  • By Matt
    5th July 2011.
    20:58

    NO YOU HAVEN’T LEARNT! If you did you would have update the Xperia X8/ X10Mini/Pro, Please Sony Ericsson update or I will never buy again. Thanks

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  • By ludwig
    5th July 2011.
    21:09

    Congratulations for your family, and thank you for being the intermediary between the consumers and sonyericsson.

    goog Luck

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  • By mancr
    5th July 2011.
    21:28

    Congratulations and have a good summer with your family! Your job is probably too heavy …clear your mind and new ideas will emerge ;)

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  • By Jean
    5th July 2011.
    22:11

    Enjoy your time off. Looking forward to the new design and changes to the comment section.

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