Last September we launched our Xperia Z5 series at IFA 2015 in Berlin. The series instantly impressed with its world-leading camera capabilities** and received high praise for its overall performance and new design features. Designed from the ground up as a high performance mobile device, Xperia Z5 Premium redefined mobile entertainment with the World’s first […]
A culture of innovation and the incredible efforts of our engineers and designers are two of the most important factors driving the development of Xperia smartphones. Our blog series ‘The people behind the Xperia series’ will introduce you to the individuals who are pushing the boundaries of smartphone technology and give you an insight into […]
Designing the perfect display: Jeremy Huang, display engineer, on what it took to create Xperia Z4 Tablet’s groundbreaking display.
It seems like a simple enough brief, (at least in its goals) “Create the most beautiful and vivid display on a tablet.” And initially it was. With Sony’s TV technology we knew we could create colour ranges that weren’t possible otherwise and with the amazing foundations laid down by the team behind Xperia Z2 Tablet’s […]
Sony Mobile design language, we call it OmniBalance design; the underlying principle behind our creative approach. Yes, it’s a visual and form language that describes how our products look and feel, but it goes much further than that. It’s a philosophy that helps us define how we approach new products and ideas. It influences how we balance […]
You’ve all heard about our new Xperia Z3 Tablet Compact and how it’s the world’s slimmest and lightest waterproof compact tablet*. Well, with the retail launch just around the corner, we wanted to bring you a little infographic to show you just why we’re so proud of the new edition to our Xperia tablet family.
Last week we caught up with Ying Shao, lead designer behind the recently announced XperiaTM T3, to talk fashion, tech, and the challenges posed by re-inventing the premium mid-tier phone. 1.Lovely to meet you Ying! So tell us a bit about yourself and your background. What was your role in the design of Xperia T3? […]
At Sony, we pride ourselves in designing premium products that bring together style, practicality and technology. It’s why we’ve won so many design awards over the years. Xperia Z2 Tablet is just one of the latest products that follows this Sony unique heritage in tradition and design.
Over the years, the iF product design awards has grown to become one of the largest and most prestigious marks of recognition in industrial design.