Design

Xperia Details: Design

Xperia Details: Design

Sony Mobile design language, we call it OmniBalance design; the underlying principle behind our creative approach. Yes, it’s a visual and form language that describes how our products look and feel, but it goes much further than that. It’s a philosophy that helps us define how we approach new products and ideas. It influences how we balance […]

Talking T3 with Lead Designer Ying Shao

Talking T3 with Lead Designer Ying Shao

Last week we caught up with Ying Shao, lead designer behind the recently announced XperiaTM T3, to talk fashion, tech, and the challenges posed by re-inventing the premium mid-tier phone. 1.Lovely to meet you Ying! So tell us a bit about yourself and your background. What was your role in the design of Xperia T3? […]

#interview - designing Xperia Z Ultra

#interview - designing Xperia Z Ultra

Xperia Z Ultra pushes the boundaries of industrial hardware design – the world’s slimmest smartphone, with the largest Full HD display. Social media chatter and Sony MAE booth-goers have been discussing and challenging this accomplishment – so, yesterday I sat down with Jun Katsunuma, design lead on Xperia Z Ultra, to talk challenges, inspiration, design… […]