Last week we caught up with Ying Shao, lead designer behind the recently announced XperiaTM T3, to talk fashion, tech, and the challenges posed by re-inventing the premium mid-tier phone. 1.Lovely to meet you Ying! So tell us a bit about yourself and your background. What was your role in the design of Xperia T3? […]
At Sony, we pride ourselves in designing premium products that bring together style, practicality and technology. It’s why we’ve won so many design awards over the years. Xperia Z2 Tablet is just one of the latest products that follows this Sony unique heritage in tradition and design.
Over the years, the iF product design awards has grown to become one of the largest and most prestigious marks of recognition in industrial design.
Xperia Z Ultra pushes the boundaries of industrial hardware design – the world’s slimmest smartphone, with the largest Full HD display. Social media chatter and Sony MAE booth-goers have been discussing and challenging this accomplishment – so, yesterday I sat down with Jun Katsunuma, design lead on Xperia Z Ultra, to talk challenges, inspiration, design… […]
The second video in our Xperia Tablet Z series sees Tom on: the design philosophy and direction behind our premium tablet, synergies with Xperia Z and the water-resistant capability.
Hello everyone, Greetings from Milan! Last week I spoke at Salone del Mobile, the world’s largest furniture fair. So, what might a Sony Mobile designer be doing at a furniture show, you ask?
Hello everyone, With Xperia Z now on sale in global markets and Xperia Tablet Z set for global launch, we’d like to invite you to join us for a webchat with Sony designers – LIVE from the Sony stand at Mobile World Congress.
After receiving great feedback from media, bloggers and booth-goers at CES on Xperia Z’s design, we sat down recently with Sony designers, Tom Waldner and David de Léon. They shared insight into the creative direction and inspiration behind the hardware and User Interface design of our Xperia Z smartphone…