In January 2013, Sony Mobile launched a voluntary phone recycling program in Russia. This new program provides our Russian consumers with the possibility of recycling their old phones in a more environmentally sound way.
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From the very beginning when we launched the C901™ GreenHeart™ in 2009, our intention has always been to broaden GreenHeart™ across the portfolio. For us GreenHeart™ is not simply a competition to produce the greenest products, it is an initiative to improve the green credentials of our entire portfolio. We want to ensure that every phone and accessory we create includes GreenHeart™ credentials and step-by-step we are working towards this goal.
This is one of the things that you can read about in our brand new 2011 Sustainability report just published on our website. In the report you will find more information about our GreenHeart™ credentials, how we work with critical substances, our carbon footprint, Lifecycle Analysis, Community Engagement activities and much more.