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	<title>Developer World &#187; mobile application</title>
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	<description>Sony Ericsson Developer World</description>
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		<title>Ericsson kick-starts EAA 2012 with mini-challenge</title>
		<link>http://developer.sonymobile.com/wp/2011/08/29/ericsson-kick-starts-eaa-2012-with-mini-challenge/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ericsson-kick-starts-eaa-2012-with-mini-challenge</link>
		<comments>http://developer.sonymobile.com/wp/2011/08/29/ericsson-kick-starts-eaa-2012-with-mini-challenge/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 17:16:27 +0000</pubDate>
		<dc:creator>Joe Padre</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[EAA]]></category>
		<category><![CDATA[ericsson]]></category>
		<category><![CDATA[ericsson application awards]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[sony ericsson]]></category>

		<guid isPermaLink="false">http://blogs.sonyericsson.com/wp/?p=3791</guid>
		<description><![CDATA[Developers, are you up for a challenge? We’re proud to team up with Ericsson to co-sponsor this year’s Ericsson Application Awards (EAA), and we’re very excited to announce the first mini-challenge for EAA 2012, which starts September 14. By taking part in the EAA competitions, developers have a unique opportunity to gain exposure within the [...]]]></description>
			<content:encoded><![CDATA[<p>Developers, are you up for a challenge? We’re proud to team up with Ericsson to co-sponsor this year’s Ericsson Application Awards (EAA), and we’re very excited to announce the first mini-challenge for EAA 2012, which starts September 14. By taking part in the EAA competitions, developers have a unique opportunity to gain exposure within the telecommunications world, as well as a chance to reach out to customers through Ericsson’s marketing channels, PLUS the opportunity to win Sony Ericsson phones and €15,000 in prize money.</p>
<p><span id="more-3791"></span></p>
<p><a href="http://blogs.sonyericsson.com/wp/2011/08/29/ericsson-kick-starts-eaa-2012-with-mini-challenge/eaapicture2_590x396/" rel="attachment wp-att-3797"><img class="alignnone size-medium wp-image-3797" src="http://blogs.sonyericsson.com/wp/files/2011/08/EAAPicture2_590x396-425x285.jpg" alt="Ericsson Application Awards 2011" width="425" height="285" /></a></p>
<p>The winning team from last year, Team HipSnip, has already benefitted from the EAA spotlight, as they have been able to secure angel funding for their business. You can read about their inspirational journey in <a title="Ericsson Application Awards guest blog" href="http://www.ericssonapplicationawards.com/team/blog/guest-bloggers-eaa2011-winners-team-hipsnip" target="_blank">this article on the EAA guest blogger site</a>. Now that the doors for success have opened up for Team HipSnip, are you ready for your turn? If you are up to the challenge, take part in the first mini-challenge, which begins September 14. Learn how to get started <a title="Ericsson Application Awards 2012 - Getting started" href="http://www.ericssonapplicationawards.com/getting-started" target="_blank">here</a>.</p>
<p><strong>More information</strong></p>
<ul>
<li>Watch this short <a title="Ericsson Application Awards 2012 Official Launch video" href="http://www.youtube.com/watch?v=bXs_JA3tX3A" target="_blank">message from Tommy Arngren</a>, our fellow blogger from Ericsson.</li>
<li>Get yourself started in the <a title="Ericsson Application Awards 2012 - Getting Started" href="http://www.ericssonapplicationawards.com/getting-started">Ericsson Application Awards 2012</a>.</li>
<li>Read about EAA 2011 winners <a title="Ericsson Application Awards Guest Blog - Team HipSnip" href="http://www.ericssonapplicationawards.com/team/blog/guest-bloggers-eaa2011-winners-team-hipsnip">Team HipSnip</a>.</li>
<li>Check out the latest EAA news and stories at <a title="Ericsson Application Awards - Tommy's blog" href="http://www.ericssonapplicationawards.com/blogs/tommy-0">Tommy’s EAA blog</a>.</li>
</ul>
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		<item>
		<title>Introducing Xperia Studio and Illutron</title>
		<link>http://developer.sonymobile.com/wp/2011/08/12/introducing-xperia-studio-and-illutron/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=introducing-xperia-studio-and-illutron</link>
		<comments>http://developer.sonymobile.com/wp/2011/08/12/introducing-xperia-studio-and-illutron/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 16:45:42 +0000</pubDate>
		<dc:creator>Joe Padre</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[Illutron]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[sony ericsson]]></category>
		<category><![CDATA[Xperia]]></category>
		<category><![CDATA[Xperia Studio]]></category>

		<guid isPermaLink="false">http://blogs.sonyericsson.com/wp/?p=3602</guid>
		<description><![CDATA[Recently, our friends at Xperia Studio hooked up with Danish art-collective Illutron to run a few experiments around connecting their phones up with the Arduino interface. You can take a look at what came out of the workshop in the short video. Particularly exciting is the ‘Propane Photo Booth’ – where Illutron managed to connect [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, our friends at <a title="Xperia Studio" href="http://twitter.com/#!/xperiastudio" target="_blank">Xperia Studio</a> hooked up with Danish art-collective <a title="Illutron" href="http://illutron.dk">Illutron</a> to run a few experiments around connecting their phones up with the <a title="Arduino" href="http://www.arduino.cc/">Arduino</a> interface.</p>
<p><span id="more-3602"></span></p>
<p>You can take a look at what came out of the workshop in the short video. Particularly exciting is the ‘<a title="Illutron Propane Photo Booth" href="http://illutron.dk/posts/329">Propane Photo Booth</a>’ – where Illutron managed to connect the camera flash of an Xperia™ smartphone up to a gas canon, with impressive results.</p>
<p><iframe src="http://player.vimeo.com/video/27478062" width="500" height="281" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe></p>
<p>If you’d like to take a closer look at some of their experiments, and have a look at the source code used to create all this madness, then hop over to the Illutron <a title="Illutron" href="http://illutron.dk/posts/321">website</a>.</p>
<p>We’re looking forward to seeing the rest of the film, when it’s released in a month’s time.</p>
<p>You can find out more about Xperia Studio by following them on <a title="@XperiaStudio" href="http://twitter.com/xperiastudio" target="_blank">http://twitter.com/xperiastudio</a></p>
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		<title>Skype video support comes to Sony Ericsson’s Xperia™ smartphones</title>
		<link>http://developer.sonymobile.com/wp/2011/08/04/skype-video-support-comes-to-sony-ericsson%e2%80%99s-xperia%e2%84%a2-smartphones/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=skype-video-support-comes-to-sony-ericsson%25e2%2580%2599s-xperia%25e2%2584%25a2-smartphones</link>
		<comments>http://developer.sonymobile.com/wp/2011/08/04/skype-video-support-comes-to-sony-ericsson%e2%80%99s-xperia%e2%84%a2-smartphones/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 16:46:51 +0000</pubDate>
		<dc:creator>Joe Padre</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Skype 2.1]]></category>
		<category><![CDATA[sony ericsson]]></category>
		<category><![CDATA[Xperia]]></category>
		<category><![CDATA[xperia mini pro]]></category>
		<category><![CDATA[xperia neo]]></category>
		<category><![CDATA[xperia play]]></category>
		<category><![CDATA[xperia pro]]></category>
		<category><![CDATA[Xperia ray]]></category>

		<guid isPermaLink="false">http://blogs.sonyericsson.com/wp/?p=3565</guid>
		<description><![CDATA[In June, we told you about Skype’s availability on the Xperia™ neo and Xperia™ pro. Skype has just confirmed that the release of Skype 2.1 will be supported by the Xperia™ PLAY, Xperia™ mini pro, and Xperia™ ray. Sony Ericsson Xperia™ users can now easily find and download the Skype app directly from the Sony [...]]]></description>
			<content:encoded><![CDATA[<p>In June, we told you about <a title="Xperia neo Xperia pro on Skype for Android YouTube Developer World video" href="http://www.youtube.com/user/SonyEricssonDev?blend=3&amp;ob=5#p/search/0/GlTTDu3pNjs" target="_blank">Skype’s availability on the Xperia™ neo and Xperia™ pro</a>. Skype has just confirmed that the release of Skype 2.1 will be supported by the Xperia™ PLAY, Xperia™ mini pro, and Xperia™ ray. Sony Ericsson Xperia™ users can now easily find and download the Skype app directly from the Sony Ericsson channel on Android™ Market.</p>
<p><span id="more-3565"></span>With the Skype application, users are able to make free video calls between supported Android™ phones, PCs, and even some TVs on WiFi or 3G. You can find more details, information and support materials on the <a title="Skype blog page" href="http://blogs.skype.com/en/2011/08/skype_21_for_android.html" target="_blank">Skype blog page</a> or <a title="Skype home page" href="http://www.skype.com/intl/en-gb/get-skype/on-your-mobile/download/skype-for-android/">Skype website</a>. Download it today and get your Skype on!</p>
<p><strong>More information</strong></p>
<ul>
<li>Get more details on the <a title="Skype blog page" href="http://blogs.skype.com/en/2011/08/skype_21_for_android.html">Skype blog page</a> or <a title="Skype home page" href="http://www.skype.com/intl/en-gb/get-skype/on-your-mobile/download/skype-for-android/">Skype website</a>.</li>
<li>Watch our <a title="Skype for Xperia neo Xperia pro YouTube Developer World video" href="http://www.youtube.com/user/SonyEricssonDev?blend=3&amp;ob=5#p/search/0/GlTTDu3pNjs">YouTube video demo</a> of Skype for Xperia™ neo and pro.</li>
</ul>
]]></content:encoded>
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		<title>Srikar Kasarla at SEE09: &#8220;Open source is the future of mobile. Here&#8217;s how to make money from it.&#8221;</title>
		<link>http://developer.sonymobile.com/wp/2009/10/23/srikar-kasarla-at-see09-open-source-is-the-future-of-mobile-heres-how-to-make-money-from-it-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=srikar-kasarla-at-see09-open-source-is-the-future-of-mobile-heres-how-to-make-money-from-it-2</link>
		<comments>http://developer.sonymobile.com/wp/2009/10/23/srikar-kasarla-at-see09-open-source-is-the-future-of-mobile-heres-how-to-make-money-from-it-2/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 09:52:57 +0000</pubDate>
		<dc:creator>Karl-Johan Dahlström</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[playnow arena]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[see09]]></category>
		<category><![CDATA[symbian]]></category>

		<guid isPermaLink="false">http://blogs.sonyericsson.com/developerworld/?p=123</guid>
		<description><![CDATA[Srikar Kasarla is working as a Partner Manager in the Content &#038; Services team here at Sony Ericsson. At the Symbian Exchange Exposition in London next week he will be talking about &#8220;Shortening the path from code to cash&#8221; . I grabbed him in the corridors of the Sony Ericsson Lund office and asked him [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_127" class="wp-caption alignnone" style="width: 217px"><a href="http://blogs.sonyericsson.com/developerworld/wp-content/uploads/2009/10/Srikar-Kasarla.jpg"><img src="http://blogs.sonyericsson.com/developerworld/wp-content/uploads/2009/10/Srikar-Kasarla-207x300.jpg" alt="Srikar Kasarla, Partner Manager" width="207" height="300" class="size-medium wp-image-127" /></a><p class="wp-caption-text">Srikar Kasarla, Partner Manager</p></div>
<p>Srikar Kasarla is working as a Partner Manager in the Content &#038; Services team here at <a href="http://developer.sonyericsson.com">Sony Ericsson</a>. At the <a href="http://www.intuitive-design.co.uk/clients/symbian/see/html5/SEE_2009_Press_Release_HTML_5.htm">Symbian Exchange Exposition</a> in London next week he will be talking about &#8220;<a href="http://www.see2009.org/page.cfm/Action=Seminars/SeminarID=163">Shortening the path from code to cash</a>&#8221; . I grabbed him in the corridors of the Sony Ericsson Lund office and asked him a few questions about his talk.</p>
<blockquote><p><strong>Developer World</strong>: So, what will you talk about?</p>
<p><strong>Srikar Kasarla</strong>: I will be talking about open source as the future for mobile development and what new business models this shift opens up for.</p>
<p><strong>DW</strong>: What kind of business models?</p>
<p><strong>SK</strong>: We’re seeing a growth in mobile advertising and service subscriptions for example.</p>
<p><strong>DW</strong>: Sounds like mobile is moving in the direction of the web. What benefits are there to working with the Symbian platform in this environment?</p>
<p><strong>SK</strong>: One big benefit is the fact that you have multiple application stores compared to other platforms. This competition is very good for the developers. It also makes it possible to target different markets. Another benefit is that different application stores can have different philosophies behind how they accept application submissions. Sony Ericsson has chosen Quality over Quantity, with a fast approval process and free submissions.</p>
<p><strong>DW</strong>: OK, that’s certainly sounds like a short path between code and cash?</p>
<p><strong>SK</strong>: Yes, we are working hard to make sure applications are reviewed as soon as possible after submission. But we welcome feedback from developers on how to make things even better so I’m looking forward to SEE to meet the people behind the code.</p>
</blockquote>
<p>Don&#8217;t miss Srikars talk if you&#8217;re attending <a href="http://blog.symbian.org/2009/10/21/multimedia-bof-at-see/">SEE09</a>:  &#8220;<a href="http://www.see2009.org/page.cfm/Action=Seminars/SeminarID=163">Shortening the path from code to cash</a>&#8220;, it&#8217;s the 27th of October at 16:30-17:00.</p>
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		<title>Rebecca Williams, GoSpoken: &#8220;Ease of use most important factor for mobile application success&#8221;</title>
		<link>http://developer.sonymobile.com/wp/2009/08/26/rebecca-williams-gospoken-ease-of-use-most-important-factor-for-mobile-application-success-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rebecca-williams-gospoken-ease-of-use-most-important-factor-for-mobile-application-success-2</link>
		<comments>http://developer.sonymobile.com/wp/2009/08/26/rebecca-williams-gospoken-ease-of-use-most-important-factor-for-mobile-application-success-2/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 16:59:38 +0000</pubDate>
		<dc:creator>Albin Olofsson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mobile application]]></category>
		<category><![CDATA[playnow arena]]></category>

		<guid isPermaLink="false">http://blogs.sonyericsson.com/developerworld/?p=91</guid>
		<description><![CDATA[Our application store has been open for application submission since July and the first applications have been available on PlayNow™ arena for a couple of weeks. One of the first applications that went through our submission process was an ebook reader from GoSpoken. I asked Rebecca Williams at GoSpoken a few questions about their experiences [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gospoken.com/desktop/"><img src="http://blogs.sonyericsson.com/developerworld/wp-content/uploads/2009/08/gospoken_logo.png" alt="gospoken_logo" width="143" height="59" class="alignnone size-full wp-image-92" /></a></p>
<p><em>Our <a href="http://developer.sonyericsson.com/site/global/newsandevents/latestnews/newsjuly09/p_applications_playnowarena_announcement_submission_full.jsp">application store</a> has been open for application submission since July and the first <a href="http://www.playnow-arena.com/playnow5-web/index#view=applications_section;applications_section_publisherId=0;ts=1251304618316">applications</a> have been available on PlayNow™ arena for a couple of weeks.</p>
<p>One of the first applications that went through our <a href="http://developer.sonyericsson.com/site/global/gotomarket/sellit/p_sellit.jsp">submission process</a> was an <a href="http://www.playnow-arena.com/playnow5-web/index#view=applications_section;applications_section_publisherId=0;ts=1251304618979;psdp=false;browserLayout=detailBrowse;ix=1;browserFocusedId=1728297172;browserHlId=0;secondLvlView=search_section">ebook reader</a> from <a href="http://www.gospoken.com/desktop/">GoSpoken</a>. I asked Rebecca Williams at GoSpoken a few questions about their experiences as a mobile application development company and about selling their <a href="http://www.playnow-arena.com/playnow5-web/index#view=applications_section;applications_section_publisherId=0;ts=1251304618979;psdp=false;browserLayout=detailBrowse;ix=1;browserFocusedId=1728297172;browserHlId=0;secondLvlView=search_section">Michael Jackson ebook</a> on the <a href="http://www.playnow-arena.com/playnow5-web/index#view=applications_section;applications_section_publisherId=0;ts=1251304987130">Sony Ericsson application shop</a>, PlayNow™ arena.<br />
</em></p>
<p><strong>Developer World</strong>: Tell us a little about your company and the application you submitted?</p>
<p><strong>Rebecca Williams</strong>: The idea of GoSpoken is to read or listen to your favourite books whenever and where ever you are; simply books on the go. We launched GoSpoken last April (08) at the London Book Fair with 8 audio books on our mobile site. Since then we have grown to a catalogue of over 6,000 ebooks and audio books (25,000 by the end of the year) for download direct to mobile including bestselling authors such as Stephen King, James Patterson and Sophie Kinsella.  Bestselling author and ex SAS operative Andy McNab is an enthusiastic business partner and last year Lord Ashcroft&#8217;s investment companies invested in GoSpoken to allow us to expand into new territories.</p>
<p>The app we have live on Fun &amp; downloads and PlayNow™ arena is our ebook reader which downloads onto any JAVA-enabled handset. Each book comes with its own reader which means you don’t need to download the ereader and then the content. It comes all at once so you have quick and easy access to your content. </p>
<p><strong>DW:</strong>	What was your biggest challenges when developing the app? Any advice to other developers who’s thinking about selling an application?</p>
<p><strong>RW</strong>: The biggest challenge was to create an ebook reader which serves many handsets whilst being easy to use. We speak to our customers as much as possible to understand how we can improve it and we are constantly developing it from their feedback. I personally love the night mode (white text on black background) which means I can read in bed at night without waking my husband! My advice to other developers is; whatever the application it must be easy to use or you will turn customers off very quickly.</p>
<p><strong>DW</strong>:	What can be improved from our part when it comes to selling and developing the application? Any feedback to Sony Ericsson?</p>
<p><strong>RW</strong>: We have a great relationship with Sony Ericsson and the process of going live on your platform has been quick and painless. We are already talking about how we can best promote books to your customers, particularly on your large screen handsets which are ideal for reading books, and offer our full catalogue rather than selected titles; so watch this space! </p>
<p>It would be great to have access to real time reporting and be able to pre-load new handsets with free books or exclusive content.</p>
<p><em>Thanks, Rebecca, and good luck with your application!</em></p>
<p>Erik Starck<br />
Community Manager, Developer World</p>
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