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To create our upcoming TV ad, we enlisted the help of the most imaginative people we know – kids.

We asked them to tell us what they thought was inside Xperia smartphones that made them so special. Then, Fantastic Mr. Fox and The Royal Tenenbaums director, Wes Anderson and Laika/house, brought it all to life in a 60-second stop-motion video narrated by, and based on the imaginings of 8-year-old Jake Ryan…

The result is magical, and will hit your TV this Saturday, but you can see it before it goes to air in the video above!

British sci-fi author, Arthur C. Clarke once said “any sufficiently advanced technology is indistinguishable from magic”… I don’t know about you, but I tend to agree with him 🙂