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Hello everyone,

Today we’re excited to take you behind the curtain of our smartwatch project with the London College of Fashion!

To prove that technology and the smartwatch can be fashion friendly, we pitted students with the task of designing a fashion-forward wrist strap that is both functional and makes an eye-catching statement.

The winners were picked jointly by you guys on Facebook and the design team behind smartwatch – Claire Monique Scanlon created a jacket and wrist strap for fashion bloggers, allowing them to access news feeds and read Twitter updates from live fashion events. Dominique Taylor created a stylish dress and jewellery accessory which could be used as a necklace or bracelet for club-goers, allowing them to quickly take images and Like on Facebook with friends during that big night out.

In the videos above, both Clare and Dominique share the design process, how they presented their concepts to the Sony smartwatch team in Sweden and what makes their creative brains tick!

It’d be great to get your thoughts on the designs in the comments below 🙂