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Hi folks,

Back in February this year, my fellow Xperia bloggers and I headed out to Barcelona for Mobile World Congress – well, now we’ve packed our suitcases once again and are flying out to Berlin, Germany for IFA 2012!

We’ll be bringing you all the killer info, interviews, news and behind-the-scenes scoops, exclusively from the Sony booth, live from the floor.

IFA (Internationale Funkausstellung Berlin) is one of the world’s leading trade shows for consumer electronics and home appliances, and one of the oldest industrial exhibitions in Germany.

Since 1924, IFA has been a global showcase for the digital world, with major tech manufacturers presenting current and upcoming innovations. Key digital lifestyle products are a mainstay with TVs, PCs, smartphones and tablets set to be a major focus this year, along with keynotes and discussion forums covering industry trends and issues.

This year, IFA will run from 31st August to 5th September, and we’re kicking things off with our Sony press conference at 16:00 CET tomorrow. Feel free to join us for that by visiting the Sony community forum to catch the livestream – take it from me, it’s not to be missed ;–)

The show is open to the public from Friday 31st August, so if you’re about in Berlin, feel free to come and say hello, or if not, keep your eyes on the blog over the next week as Will, Clare and I will be checking in regularly, every day!

PS. You can also follow the action as-it-happens on Twitter with #Sony_IFA, #SonyXperia and #IFA2012.