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I’m kicking off the week here at IFA with a look at what’s been going down on the Create stand!

As you know, we’ve been showcasing Sony’s media applications during the event and one of these is Album, offering a completely new and funky way to view your photos and videos in razor-sharp HD clarity, across Xperia smartphones, tablets and VAIO PCs.

My favourite aspect of Album is the cool way it lets you sort, browse and share your content – a simple pinch zooms and assorts pics into different sized thumbnails.

You could say it’s almost like visiting an art gallery… when you stroll around casually taking in the different work, moving closer when something catches your eye and then making a beeline and stopping for closer inspection at a killer piece that really captures your attention!

Then, you can enjoy your snaps on other networked devices, with an effortless One-touch – just tap on the image, hit options and “Throw”!

Album also pulls in Facebook snaps from both you and your friends, so you can share and play art connoisseur to critique the work of others…

After all, they do say art is not what you see, but what you make others see 🙂