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Back in March we gave you a look at our first Made of Imagination campaign TV ad (the result of a collaboration with critically acclaimed director, Wes Anderson), before it went live.

Well today, we’re excited to bring you another exclusive sneak-peek at a new TV ad kicking-off the second phase of the campaign, due to air this Friday!

The 60-second advert shows how music playing on an Xperia smartphone can be instantly transferred to a speaker with a single touch – our new One-touch function.

Another ad will hit screens in around a month’s time… I can’t give too much away, but it’ll showcase the simplicity in capturing and sharing images by touching Xperia smartphones together!

The campaign highlights our commitment to NFC innovation; instantly “unleashing” music or images from Xperia smartphones with other Sony products with just a simple touch – it’s something we’ve been showcasing this past week at IFA in Berlin.

Keep an eye out for distinctive artwork throughout the campaign – this first TV ad is the work of directors collective, Canada, and the soundtrack is “Follow” by British group, Crystal Fighters.

As part of the festivities, we’re also running a Tweetsinger app (#tweetsinger) across our website and Global Facebook page kicking-off September 10th – so stay tuned!