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Hello everyone,

After announcing our Xperia Tablet S at IFA 2012, we aired an ad that delved a little deeper into what we feel is key to the first Xperia tablet from Sony – a place for your imagination to play.


Today, I’m excited to give you a look behind the curtain at how Partizan’s Augustus Punch developed the concept and created the 60-second piece. As you’ll see below, we wanted to bring the notion of immersion to life, by creating physical sets that showcased the imaginative, magical possibilities of Xperia Tablet S.

Check it out, and let us know what you think!