Back @ CES we showcased new display technologies for our BRAVIA televisions (TRILUMINOS and X-Reality), now just over six months later we’re bringing that tech to market, and not just in its original TV format, but in an Android smartphone…
Obviously there’s challenges in taking bleeding-edge display tech and developing it for the world’s slimmest Full HD smartphone. Here’s where I’m supposed to tell you about the process – well, one better – here’s how we did it by a couple of the guys, who well, actually did it.
Over to mobile BRAVIA engineers, Takashi Ozaki (TRILUMINOS) & Junichi Kosaka (X-Reality).
TO: My name is Takashi Ozaki. I’ve worked as a display and touch panel engineer for eight years – now, current focuses include display image quality, portfolio product support and future planning.
JK: I’m Junichi Kosaka, a software engineer. I head up an advanced development team, but also manage technical coordination between Sony Mobile and Sony teams, driving and implementing strategic initiatives.
TO: TRILUMINOS for mobile gives users access to a wide palette of rich natural colors thanks to Sony’s BRAVIA expertise.
JK: X-Reality for mobile analyzes images, reproduces lacking pixels, optimizing quality for sharpest vids. Also enhances composition & contrast.
TO: It’s simple; users can enjoy the richest “watch” experience, enjoying visuals with life-like beauty.
JK: For me, it’s uncompromised quality – as an example, lower-res video content (such as the occasional YouTube vid) is reproduced and up-scaled. The engine also affects HD content, for even greater depth, sharpness and quality!
TO: Replicating the way they work together on mobile, as they do in BRAVIA TVs was tough. It involved a back-and-forth process of hardware modification and software parameter change; lots of meticulous planning and work. But, we believe that’s paid off in the experience created.
JK: I feel it was doing things we’d never done before. In order to introduce super-res technology processing for video, for the first time, we implemented the algorithm on GPU, not CPU. It was a painstaking process of testing / tweaking to optimize image quality. Again, a fairly drawn out process, but a real achievement in terms of the final functionality.
TO: The combination of the two technologies tunes the display to “natural” for human skins and “vivid” for standout colors. Traditionally, these factors usually force emphasis one way or another, but the algorithm balances both to have equal visual impact. It’s innovation and thinking based on years of BRAVIA expertise, something “ONLY SONY can do”!
JK: Because of the way the human memory prioritizes recognition, it can be a little difficult (at first) to spot the X-Reality for mobile effect. Using settings, and then screen capture, you can easily compare and see the results of “ON and OFF” – give it a go.