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This week physical stamina meets phone stamina as we challenged the Olympic triathlon medallists – brothers Jonny and Alistair Brownlee to an endurance test like no other.

The #GoTheDistance challenge involved a two day race across northern England where the sporting champions were pushed against a surprising competitor – Another athletic star? Another Olympic medallist? No, the brothers raced against the battery life of Sony Mobile’s new Xperia Z3 to test just how much is possible from one single charge.

Day one of the ordeal saw the brothers and Xperia Z3 compete through a range of events starting with swimming across the ice-cold Ellerton Lake, cycling the summit of Buttertubs Pass and finally running towards the Scottish border through Northumberland National Park.

The Xperia Z3 was used continuously throughout each stage and impressively ends “Day 1” with 50% charge, but which team will triumph in the end? The flagship smartphone or the world acclaimed sporting brothers?

You’ll have to stay tuned, but you can catch the first instalment of the action below:

From racing to releases – we’re pleased to announce that the PlayMemories Online App has become accessible for PS4 users this week. Users can now access their entire photographic collection directly through their PlayStation 4 with unlimited uploads via a PC, Mac, iOS or Android phone. PlayMemories Online allows users to sync, organise and enjoy each and every one of their visual memories – anywhere, anytime. Try it out now and bring your old memories back to life, the app is available to download via the PlayStation Network.

With today’s festivities we’re sure you’ve got plenty of funny snaps to share! But why not make your Halloween photos stand out from the crowd with our latest terrifying AR theme – Horror. Edit and add gruesome and animated effects to all of your Halloween pictures and videos to ensure your family and friends are shaking in their boots. The petrifying app allows you to discover an amazing augmented reality world where your friends are transformed into a series of ghosts, monsters, zombies and ghouls!

Talking of transformations tomorrow marks the beginning of Movemeber.

The Movember campaign is an annual event that sees men from all over the world put down their razors for 30 days and dramatically change their appearance by growing an elaborate moustache. The event aims to raise awareness of men’s health issues for an array of charities by sparking conversations and raising funds.

Look out for some marvellous moustache makeovers whilst you’re playing your PS4 as illustrator Tom Mac has redesigned some famous Sony characters as ‘you’ve never seen them before’ including Sackboy, iota, Delsin and Ellie.

To showcase your own hairy makeover simply tweet us a photo with our official hashtag #PS4Movember. If facial hair isn’t your thing then why not support the cause by purchasing one of our DualShock 4 light bar vinyl moustache stickers and give your controller a revamp instead. Stickers are available at selected retailers now.

That’s it from us now; we hope you have a frightful Friday!