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Ever since we launched the first of our new smart wearable devices (smartband SWR10) back in 2014 we’ve been using data to help us understand how people are using them.

The data gives us fantastic insight into the features our customers like to use and what they might want to see brought into new / future products. It also give us some pretty cool stats – check out the infographic below to see just how mind-bendingly “big” big data actually is.