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Ever since its foundation in 1946, Sony has continued to be a driver of innovation, technological development and design in the electronics market.  Today we’re pleased to announce that these efforts have, once again, been acknowledged by the Red Dot Awards for product design.

We’ve received recognition for 15 products including two prestigious Red Dot: Best of the Best Awards presented to the LSPX-W1S 4K ultra short throw laser projector and our very own Xperia E3 smartphone.

Xperia E3 - Red Dot Design Award Best of the BestThe remaining 13 winners all received “product design Winner Awards”, these included Xperia Z3 Series, NW-ZX2 Walkman and BRAVIA X9500B Series alongside recognition for a host of other Sony products*.

The Red Dot Award is one of the world’s largest and most renowned product design competitions; with this year’s competition receiving over 4,928 entries from 56 countries around the world. Each entry is assessed according to nine criteria, ranging from the degree of innovation to functional and even ecological impact, and with only 81 entries given the honour of the top award, it’s something we are justly proud off.

Sony was first recognised for its innovative designs back in 2000 when we received our first Red Dot Award. 15 years later and we’re still going strong – thanks to our continued drive and dedication to deliver stylish and functional design to you, our consumers.


*Acknowledged and awarded products include:

Red Dot: Best of the Best


Xperia™ E3

Red Dot

BRAVIA™ X9500B Series

BRAVIA™ X9000C Series





Xperia Z3

Xperia Z3 Tablet Compact

Xperia Z3 Compact

Xperia T2 Ultra

Xperia M2 Aqua

Smartband Talk, smartwatch 3

SSE-TN1 Discover Xperia’s design capabilities