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    Sony and Intuitive Surgical brought the third dimension to life this week as they showcased a 3D robotic-assisted surgical procedure at The American Urological Association’s (AUA) 2015 annual event.

    The ground-breaking procedure was performed by Temple University Hospital’s Dr. Daniel Eun and was broadcast to the Intuitive Surgical booth as well as in Sony’s own exhibit on our own 70-inch 3D monitor.

    The new pioneering technologies showcased by Sony demonstrate a new way of approaching and delivery surgical work and together contribute to a changing medical field. The event demonstrated the incredible effectiveness of 3D robotic assisted surgery combining the Intuitive Surgical da Vinci® Surgical System with Sony’s 3D surgical technologies, including 3D displays and the HVO-3000MT 3D recorder.

    Now in its 110th year, the AUA Annual Meeting is the largest gathering of urologists in the world, providing unparalleled access to ground-breaking research and the latest advance in urologic medicine so we’re honoured to have taken part.

    Our friends over at Action Cam have also been busy this week immersing themselves into their new video series – Panda Cam.

    Panda Cam hosts a series of candid videos taking viewers that little bit closer to one of the world’s favourite mammals. Check out the inaugural instalment below as China’s iconic creatures playfully clamber around; climbing trees, eating bamboo and even jumping around the camera crew.

    Z3-PNG-featured-762873746b33c07631bdc39603696fadThis week also saw the introduction of a new member to the Xperia Z3 series with Xperia Z3+, a slim, sleek and stylish high-performing smartphone.

    The new premium addition offers the best in mobile photography with its superior performing camera technology that is now packed into both the front and back cameras, whilst also offering users the opportunity to enjoy powerful performance with up to two day battery life and Sony’s leading display, High-Resolution Audio and PlayStation gaming technologies.

    Today Carphone Warehouse gave us an unmissable Friday treat – the world’s first exclusive unboxing video of our latest device. Check it out below…

    Before we leave you to enjoy your weekend, be sure to check out PlayStation’s latest gaming announcements, as this week it was announced that a fresh batch of PlayStation Plus games are being added to the June line up.

    The latest additions include, Ester One, Guacamelee! Super Turbo Championship Edition, The Unfinished Swan, Race the Sun and Murasaki Baby so you’ll sure to have a month filled with the best entertainment!

    That’s it from us, enjoy your weekend!

    Anthony Devenish

    PR Manager

    Wearables, software and digital PR geek. Northerner (trying not to be a hipster) in London.