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At Sony Mobile we believe listening to feedback from our users is key in creating great experiences – so we’re starting to look at ways of building this more tangibly into our business and process design, with the simple aim of ensuring our products and services are as good as they possibly can be.

Screenshot_2015-07-27-08-00-07 (2)As part of this, we’re launching a new initiative in Sweden to give 500 Xperia Z3 users the chance to try Sony’s Concept for Android – a concept operating system with a fresh take on our user experience based on Android 5.1, Lollipop. It has some significant differences compared to our current commercial releases, with a stripped back, vanilla Android look and feel, with native Sony features and apps we find most popular amongst our users.

It’s a chance for us to listen and act upon bug reports, opinions and experiences, so we can acquire feedback to improve the experiences based on what you like and what you don’t

This trial will help us assess the potential of running wider Android operating system concept initiatives for more markets, devices and users in the future – as we look to shift towards a model that allows for the creation of experiences with real user input, whilst adopting more transparent and open workflows. We believe this will eventually enable us to respond to your needs quicker and easier.

Screenshot_2015-07-27-08-00-16 If you’re an Xperia Z3 user based in Sweden and want to get involved, check out the Xperia Lounge application to read full details, terms and conditions and register. But, hurry! As the initiative is limited to 500 places, users will be selected on a first come, first serve basis – successful applicants will be notified over the coming weeks.


Anthony Devenish

PR Manager

Wearables, software and digital PR geek. Northerner (trying not to be a hipster) in London.