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It’s that time of year again – the great and the good of the world’s technology scene has descended on the halls of the Messe Berlin for the conference that sets the tone for the tech world all the way up to Christmas. Once again, Sony is here in force with a ton of exciting announcements, ideas and extras for our fans – and we thought it might be useful to give you a run down of what you can expect from us over the week ahead.

First up – our press conference. This is where we’ll cover the bulk of our announcements and it kicks off today at 3:00pm BST (4:00pm CET). We’ll be live streaming the whole thing here so tune in if you want to be the first to hear what we’ve got in store.

Over the coming days here on the blog, we’ll be talking to some of the key people behind out latest experiences as well as catching up with people who are already doing some pretty amazing things with our latest and greatest. More on that tomorrow.

In the mean time, you can follow our latest developments on twitter, (we’re @sonymobilenews) where we’ll be using #SonyIFA to keep everything in one place.


We’re all looking forward to a great IFA, and hope you are too. If you have any questions, feel free to leave them in the comments below and we’ll do our best to get answers to as many as possible.