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Screenshot_20151019-080004Due to overwhelming demand during the first 24 hours, we experienced some slight technical issues with the “Sony’s Concept for Android” application on Google Play – these have now been resolved, so we’d encourage those of you who had a problem to download the app again. We’ve also seen a few questions & queries re: why a certain device is appearing as incompatible; the initiative is open to variants: Xperia Z3 (D6603) and Xperia Z3 Compact (D5803) in the specified markets below. Thanks for all the interest so far!

Back in July we launched Sony’s Concept for AndroidTM, a beta initiative enabling Xperia users to trial concept software builds for Xperia devices. The positive reaction and feedback far exceeded our expectations, so we’re excited to announce the next phase – Sony’s Concept for Android: Marshmallow edition.Rolling out over the next couple of weeks, the programme is open to 10,000 Xperia Z3 and Xperia Z3 Compact users in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, United Kingdom, Ireland and Germany.

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The software is built on some of the key feedback from our first “Concept for Android” – the users helped us create an experience built on the fundamentals of: prolonged battery life, smooth and fast performance, sleek user interface, Sony apps and experiences and frequent, timely updates. We’ve included all of that here and also hope to road test a few new Sony experiences along the way…

Rather than merely previewing a new software version, this is about a proof-of-concept way of working, whereby we build a new user experience – and more importantly, process – from the ground up, that will also allow us to be more responsive in developing and rolling out the Sony Android upgrades Xperia users want, more quickly.

If you’re an Xperia Z3 or Xperia Z3 Compact user in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, United Kingdom, Ireland or Germany and want to get involved, check out the “Concept Sign-up” app (available in applicable countries) to read full details, terms and conditions and register.
Make sure you move quickly! As the initiative is limited to 10,000 places, users will be selected on a first come, first serve basis – successful applicants will be notified over the coming weeks.




Anthony Devenish

PR Manager

Wearables, software and digital PR geek. Northerner (trying not to be a hipster) in London.