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Xperia Z5 Premium fans rejoice! This week brought you the official unboxing video of your favourite device. Whether you need a helping hand getting to grips with your new smartphone, or you just need another excuse to ogle at its impressive capabilities, this video is certainly worth checking out.

We’re here to help as we walk you through the simple starting steps – from connecting to Wi-Fi, setting up your Google account and introducing you to your exclusive Xperia services.

It might even persuade you to go out and get one of you very own!

Today marks a renowned shopping occasion around the world – Black Friday! To keep in the spirt of things, we’ve got some amazing deals for our Sony users in the UK, France, Germany, Spain, Sweden, Italy, Netherlands and Poland. Offers range from 20-70% and include a variety of accessories and devices including Xperia Z3 Compact & Xperia M4 Aqua, so there’s never been a better time to do some early Christmas shopping for those stocking fillers.

Browse the whole sale here.

If you’re prone to shedding a tear or too, then you might want to look away now. This week, it was revealed that Android’s ‘Friends Furever’ advert was not only the most shared advert of 2015, but of ALL time! Beating mischievous, egg-eating cats, and stranded men on the moon, the advert came out tops after ad-tech company ‘Unruly’ announced the advert had been shared over a whopping 6.4 million times.

Uploaded back in February, the advert plays on pet power, showcasing a whole range of fluffy friendships. From dogs and elephants, to tiny rhinoceros and sheep, the animals are all playing in delightful harmony to Roger Miller’s ‘Oo-De-Lally’, from Disney’s Robin Hood – and how our hearts melted.
If you haven’t already, you can see the video below.

In other news, it’s no secret that we love to show off how great our smartphones really are. Xperia Z5 offers the fastest autofocus in a leading smartphone at a speed of just 0.03 seconds – and this week we wanted to put the device to the test with our brand new campaign #Challenge Z5.

Kicking off with a floating dancer, before moving on to a jaw dropping Hollywood car stunt, there was nothing the Autofocus couldn’t capture. The images came out beautifully and to show you how we did it, we filmed the whole thing in 4K on Xperia Z5. Now we want you to get involved!

You can take part online – by guessing the moment we took each shot, you’ll be in with a chance to win 1 of 5 Xperia Z5 smartphones. Need a clue? Just take a look at the photo at the end of the video.

The fun doesn’t stop there. Make sure you follow #ChallengeZ5 and tweet us the craziest thing you’d challenge Xperia Z5 to capture. We might even put it to the test…

Finally, this week we announced our App of the Month – Brainwell. Created by scientists, the app takes brain training to a whole new level and we couldn’t get enough of it.

You can take part in an assortment of games, all designed to improve your cognitive skills. The best bit? It’s exercise from the comfort of your home. No trainers required!

Give it a go for yourself by downloading it on the Google Play Store.

That’s a wrap! Have an amazing weekend and remember to give us a follow on Twitter – for plenty more news.

* Based on the results of technical testing the speed of autofocus of Sony’s Xperia™ Z5 Compact and Xperia™ Z5 smartphones with Apple iPhone 6, Apple iPhone 6 Plus, HTC One M9, LG G4, Samsung Galaxy Note 4 and Samsung Galaxy S6 (being the “Leading Smartphones” defined by Strategy Analytics as the top six flagship devices according to shelf share in 2015). Research was conducted by Strategy Analytics between 5-6th August 2015. For more information, go to: www.sonymobile.com/testresults/

Anthony Devenish

PR Manager

Wearables, software and digital PR geek. Northerner (trying not to be a hipster) in London.