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Do your pets have a particular taste in music? According to a recent study they probably do – and you certainly won’t find them tuning into Classic FM.

The study conducted between Sony and animal perception expert Dr Anna Wilkinson, looked at music preference in canines, to celebrate the brand new GTK-XB7 high power home audio speaker.

The results were great!

Sony’s “Music Preference in Domestic Dogs” study found that tunes with a higher tempo and beat are more likely to get dogs’ tails wagging than calming classical concertos, with 62% of canines choosing chart hits over classical symphonies. That means you’re likely to find your pups wagging their tails to Beyoncé and Bieber over Beethoven and Bach.

Sony also conducted a video and sound experiment with Unit 9. In the adorable ‘Party Animals’ video, sound is visualised through animal reactions with the help of the new one-box high powered audio system GTK-XB7, to the beat of Martin Garrix’s ground breaking electronic dance hit ‘Animals’. You can see it for yourself below.

It’s safe to say our canine friends have a pawsome preference!

This month, Sony is enjoying its 70th anniversary and what better way to pay tribute to the company, than with a beautiful exploration of the Japanese culture – Sony’s homeland. In celebration of its 7th decade, seven inspiring European photographers were tasked to uncover the past, present and future influences of Japanese culture.

Talented photographers VuTheara Kham, Dan Rubin, Ana Barros, Marco Gaggio, Michael Schulz and Bobby Anwar, took off with their Sony ɑ7’s, and immersed themselves in Japanese culture to explore Sony’s roots. The results are a series of outstanding images based on seven different themes, capturing the many intricacies and complexities that shape Sony’s brand identity.

Sony will publish these images together with in-depth interviews and video content of the photographers on its blog and YouTube channels throughout 2016, focusing on different values and core pillars each month – so be sure to keep your eyes peeled.  You can see the first video here:

Sony was also busy this week at the Gran Turismo Sport UK launch event after the brand new trailer was released last week. The launch party saw journalists experiencing their favourite supercars both virtually and in real life. Outside, a line-up of seriously fast cars also awaited them, with models such as the Lamborghini Hurac á n, Nissan 370Z Nismo, Lotus 3-Eleven, Mercedes-AMG GT and Jaguar F-Type all standing to attention. Media members were invited to sit in the passenger seats and experience a super-speedy lap, which in most cases included a lot of power sliding. We’re certainly pretty jealous! If you missed the Gran Turismo trailer you can see it here:

The game will be released forPlayStation® 4 on 16th November 2016 and will feature 140 vehicles and 19 circuits with 27 possible layouts.

Just before we head off to enjoy the weekend, this week we shared our Quick Reference Guide for the Xperia X series. The guide shares a range of tips, tricks and assets so that you can get the most out of your Xperia X smartphone. Be sure to check it out and let us know what you think.

That’s all for now – see you next week.

Anthony Devenish

PR Manager

Wearables, software and digital PR geek. Northerner (trying not to be a hipster) in London.