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We’re ready to unwind after a hectic week in Berlin at IFA, but just before we head through the door, we’re on hand to give you the latest updates from the worlds of Sony and Android. What a week it has been!

Every year we have an amazing time out at IFA, and this year was certainly no different. We were privileged to share it with hundreds of you in Berlin – journalists, bloggers, analysts, and tech-heads alike and we’d like to say a huge thank you for coming.Sony-XZ-Forest-Blue-Group-1

It was a particularly big event for us this year, as we announced two brand new models in the X series – the first flagship of the X series, Xperia XZ as well as the premium Xperia X Compact. As you may remember, back in February at MWC we set out a new vision with ambient connected devices capable of changing the way you interact with the world. Now, continuing the vision set out at MWC, the flagship Xperia XZ and premium Xperia X Compact offer an even more intelligent, personalised experience.

Xperia XZ, and Xperia X Compact bring new and improved camera technology, including Sony’s triple image sensing technology which allows you to capture beautiful images in motion with true to life colours in virtually any conditions.  We’re sure you won’t be disappointed.

To find out more information on our new products, you can check out our press release. Make sure you let us know what you think of the new devices, either on Twitter or by commenting below.

A new campaign kicked off this week, showcasing the capabilities of Xperia XZ and promoting how the high quality camera of the brand new Xperia XZ lets you capture unexpected action in beautiful detail. Spontaneous snapshots are crystal clear and bursting with colour, bringing to life the true wow of now. #WowOfNow campaign encourages users to capture life, just as it is – fast and full of wonder.

We’ve created a video so you can find out more:

If it sounds like the Xperia XZ will float your boat, you’ll certainly be interested in ur next piece of news. To celebrate the release of new flagship Xperia ™ XZ, Xperia Lounge are giving away the trip of a lifetime to Ecuador, for a week filled with wildlife. Xperia has teamed up with Kaya Responsible Travel, to send one winner into the Amazon to an amazing wildlife sanctuary, helping endangered animals live and learn in their natural habitat. You’ll also get your hands on an Xperia XZ, so all your memories can be captured perfectly. To be in with a chance of winning, head over to Xperia lounge to take part. Good luck!

That’s all we have time for this week. Enjoy your weekend!


Silke Schild

Senior PR Manager

Tech loving Londoner, slightly CoD obsessed, aspiring globetrotter