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IFA is just around the corner so – like the rest of the tech world – we’ll be grabbing our European charging adaptor and booking ourselves on the next flight to Berlin.

If you’re not familiar, IFA sees the tech world come together to showcase new and incoming products from phones to fridges. Think of it like CES but with less ‘Vegas’.

If you plan on heading there, the show is open to consumers from the 1st – 6th September.

The Sony Press Conference will be held at 13:00 CEST on Thursday 31st August and you can watch the whole thing LIVE right here on the blog.

Just like at MWC, once the conference is over we’ll be pushing our way to the front of the demo queues, bringing you up to speed with any news and announcements.

See you at Schönefeld.

Berlin, it takes our breath away.