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Berlin, Germany : The one hundred FanWalkers make their final steps towards the EMA’s ’09. The Irish FanWalker Gillian Deegan already reached her final goal – she is elected to be the one presenting an MTV award live on stage.

The trek to Berlin is definitely a test of endurance and spirit for the FanWalkers – not only that they nearly walk 300 kilometers, they also take part in workshops  and have the opportunity to show off their talents and stand out from the crowd.

Amidst the 100 FanWalkers is Gillian Deegan – she mastered the challenges of FanWalk together with her 99 new friends from 15 different countries. It is by no means easy for FanWalkers to motivate themselves afresh every day and stay right up at the front to maintain a chance of being elected Sony Ericsson MTV EMA presenter.

The Sony Ericsson FanWalk adventure had a different theme every day, keeping the one hundred music fans on their toes. Many attributes were called for – street style, team spirit, talent for entertaining people, connecting to them and making new friends.

Democracy prevailed – every evening with the help of motto cards the FanWalkers voted for their personal favourite from their own ranks to form a shortlist of possible award presenters.

A Jury elected Gillian Deegan from among the final five candidates as the official MTV EMA award presenter – a money-can’t-buy dream prize for anyone who is passionate about music.

Log in now at www.fanwalk.tv  and you can follow the FanWalkers day by day watching the FanWalk webisodes!

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© Sony Ericsson Mobile Communications AB, 2009.

The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

About Sony Ericsson:
Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets.  Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment.  Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.  For more information please visit: www.sonyericsson.com.

About Sony Ericsson FanWalk:
After last year’s enthusiastic feedback and vibrant interaction of applying and participating music fans, Sony Ericsson will bring back FanWalk onto the track. One-hundred hardcore music fans from throughout Europe (Germany, Austria, Switzerland, Norway, Netherlands, Italy, Spain, Portugal, UK, Ireland, as well as Turkey, Ukraine, Bulgaria,  Romania and Greece) will set out on a ten-day, 300-kilometre journey that will take them to one of this year’s greatest music events: the MTV Europe Music Awards. FanWalkers will begin their trek in Hamburg on October 27 and arrive in Berlin on November 5. Along the way, they’ll experience adventures together, overcome challenges and celebrate plenty of parties. On the evening of the big event, one lucky FanWalker will present an MTV Award to one of the prizewinning artists. Anyone who wants to know more details about FanWalk, or who wants to find out how they can be part of this exciting music adventure, can simply go to www.fanwalk.tv and sign in.

The Application Procedure:
The candidates first made the cut at the online casting, which started on July 13 on www.fanwalk.tv. Anyone who believed they have what it takes to be a FanWalker could log in and prove why they – of all people – absolutely must be part of this once-in-a-lifetime adventure. There were three steps to take to become a FanWalker: First, each candidate who wanted to sign up for FanWalk had to create his or her individual profile on www.fanwalk.tv. Friends, acquaintances and the website’s visitors could vote for their favourite profiles. To become part of FanWalk, the candidates had to win at least 50% of the “Off to Berlin” votes by the closing day. Afterwards, Sony Ericsson’s jury considered the creativity of the profiles and the originality of the answers to an application task. Finally, the jury interviewed the field of candidates before the 100 FanWalkers were nominated.

About MTV Europe Music Awards:
The 2009 MTV Europe Music Awards is one of the most prestigious live music events. Hosted by Katy Perry, this year’s Awards will feature performances by Foo Fighters, Green Day, Leona Lewis, Shakira and Tokio Hotel. Presenters include Asia Argento, Backstreet Boys, Jean Reno, Juliette Lewis and Miranda Cosgrove.  Pete Wentz will be hosting online show ‘2009 EMA: All Access’. The 2009 EMAs will be broadcast to 502 million MTV homes around the world.  The 2008 Awards generated over 4 million unique viewers and over 100 million votes to www.mtvema.com. More performers and presenters will be announced in due course.

Sony Ericsson FanWalk partners:
The Sony Ericsson FanWalk equipment is sponsored by Eastpak and Reebok.

Press Section:
Please also see www.fanwalk.tv/press for further information and tools.

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