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  • Access your favourite social networks right from your stand-by screen 
  • Experience fast connection with 3G HSDPA

Singapore– Today sees the announcement of Sony Ericsson Cedar™, the mobile phone for consumers looking for an easy way to stay connected at an affordable price. The phone offers consumers fast and easy browsing capabilities with features such as 3G HSDPA and easy access to e-mail and social networking sites.

With Sony Ericsson Cedar™, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio.

“Sony Ericsson Cedar™ is the ideal product for consumers who are looking for the perfect balance between a business and social device.” said Quentin Cordier, Global Marketing Manager, Sony Ericsson. “Featuring 3G HSDPA, a 3.5mm jack and a port for easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™ phone which allows consumers to easily connect to their various communities whether it’s for work, fun or play.”

Sony Ericsson Cedar™

  • Widget Manager 2.0 allows easy access to your favourite social network and applications
  • Social network applications – Facebook™, Twitter and MySpace
  • Keep contacts close – hassle-free phone book transfer and web backup
  • Stay organised with calendar, phone book, email
  • Fast browsing with 3G and direct access to the web browser
  • EAS Push email and modem connectivity
  • Connect your headphones on the 3.5mm jack and enjoy music, video on the go.
  • Capture the moment with the 2Mp camera and send it by MMS
  • Human curvature design – fits into the palm of the hand
  • GreenHeart™ – for a greener choice

In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features various green credentials such as recycled plastics, a low power consumption charger, an e-manual, waterborne paint and compact packaging. The phone is perfect for businesses that are looking for a green alternative as it offers push mail, Bluetooth™ connectivity and HSDPA.  For more information on the GreenHeart™ programme and Sony Ericsson’s overall sustainability programme, please visit www.sonyericsson.com/greenheart.

The Sony Ericsson Cedar™ supports UMTS HSDPA 2100 and GSM GPRS/EDGE 850/900/1800/1900, UMTS HSDPA 850/1900/2100 and EDGE 850/900/1800/1900.

The Sony Ericsson Cedar ™ will be available in selected markets from Q3 in the colours Black/Silver and Black/Red.

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

Sony Ericsson Cedar™

Camera

  • 2 megapixel camera
  • Video recording
  • VGA @ 30 fps

Music

  • Media player

Web

  • Bookmarks
  • Web browser (Access Netfront™ 3.5)

Voice

  • Call list
  • Conference calls
  • Phone book
  • Speakerphone

Messaging

  • Conversations
  • Email
  • Exchange ActiveSync®
  • Instant messaging
  • Picture messaging (MMS)
  • Predictive text input
  • Sound recorder
  • Text messaging (SMS)

Design

  • Navigation key
  • Picture wallpaper
  • Wallpaper animation

Entertainment

  • Games
  • Radio (FM)
  • Video streaming
  • YouTube ™

Organiser

  • Alarm clock
  • Calculator
  • Calendar
  • Flight mode
  • Notes
  • Phone book
  • Stopwatch
  • Tasks
  • Timer
  • Widget manager

Connectivity

  • 3.5 mm audio jack
  • Bluetooth™ technology
  • Synchronisation
  • USB mass storage
  • USB support

Applications and panels

  • Widget Manager applications :
  • Facebook™ application *
  • Twitter™ application
  • MySpace ™ application
  • Notes
  • Calendar

GreenHeart™ identity

  •  Low consumption charger
  • Small packaging
  • E-manual
  • Recycled plastic
  • Waterborne paint

Screen

  • Size (diagonal) 2.2 inches
  • 262K Colors TFT

Size and weight

  • Size: 111 x 49 x 15.5 mm
  • Weight: 84 grams

Battery life

  • Talk time (GSM): 12 hours 30 min *
  • Standby time (GSM): 420 hours *
  • Talk time (UMTS) 4 hours 56 min * TBD
  • Standby time (UMTS) 475 hours * TBD
  • According to GSM Association Battery Life Measurement Technique

Accessories

  • Battery BST-43
  • Micro USB Charger

Availability and versions

  • Available from Q3 2010

Colour

  • Black/Silver and Black/Red

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2010

The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.  For more information, please see: www.sonyericsson.com/press.